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2023-11: Warosu is now out of extended maintenance.

/vt/ - Virtual Youtubers


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75719784 No.75719784 [Reply] [Original]

Jesus streaming doesn't actually make any money, it's all in merchandise

>> No.75719861 [DELETED] 

>>75719784
no wonder kronii was begging her cuck audience to buy le merch

>> No.75720002

>>75719784
>superchat 10$
>they get 3$ after all taxes
>buy merch
>100% of it goes goes to them
superchats have always been a meme metric

>> No.75720046

>>75719784
Well yeah, no shit.
That's why Riku only giving 2% is downright criminal.

>> No.75720051

>>75720002
>100% of it goes goes to them
Completely false.

>> No.75720070

>>75720002
iirc merch is 50+% cut

>> No.75720071

>>75719784
This has been known for a while now

>> No.75720122

>>75719784
Unicorn >>>>>>>>> everything

>> No.75720302

>>75719784
and you ask why riku only 2%?

>> No.75720335

>>75719784
You have to offer people something that they can buy. It isn't strange that most don't want to spontaneously throw their money at you.

>> No.75720345
File: 186 KB, 1080x1080, 20240513_120510.jpg [View same] [iqdb] [saucenao] [google]
75720345

Also I may be totally wrong but - I didn't think events made that much money, and while they're lower than super chats overall if you're a smaller streamer do you think money from performing at events outweighs money from super chats?
I've noticed that some of the ID streamers like Reine and Risu have been doing tons of events, do you think that for them it probably makes more than if they spent that time streaming?

>> No.75720440

>>75720345
>some of the ID streamers like Reine and Risu have been doing tons of events
>Risu
huh?

>> No.75720512
File: 136 KB, 463x453, 1639915667679.jpg [View same] [iqdb] [saucenao] [google]
75720512

>>75719784
>25% of their revenue
>doesn't make any money

>> No.75720727

>>75720512
He’s retarded, prease andastand

>> No.75720779

>>75719861
retard

>> No.75720832

>>75720345
Events makes so much money if done right. Why do you think almost all of singers out there makes a bulk of their income from tours?

>> No.75720859

Gura was right all along?

>> No.75720872

>>75720002
I'm pretty sure it's like 50% and that's depending on specific merch. If it's general merch then I think Cover gets a higher cut from it. Also, they are grouping superchats and membership together. I'm going to guess they make way more off memberships than plain superchats. Better steady revenue than one that fluctuates depending on month.

>> No.75720971

>>75719784
Why do people buy merch though? The purpose of streaming isn't to earn money. It's to cultivate an active and engaged fanbase who will go on to buy merch and event tickets because they feel invested in the on stream personality

>> No.75720983

>>75720345
>Reine and Risu have been doing tons of events, do you think that for them it probably makes more than if they spent that time streaming?
I think in the case of your pic, Cover takes a lion's share of the profits from tickets and MnG. None of the IDs would appear in English speaking countries' conventions if it's up to the organizers to decide who will appear. Someone like Reine and Risu can appear in Melbourne or LA because Cover wants them to appear.

>> No.75721063
File: 501 KB, 650x418, 1694520776679675.png [View same] [iqdb] [saucenao] [google]
75721063

>>75719784
I thought this would be the funpost thread where we pretend religious figures are chuubas, but it isn't, and now I am sad.

>> No.75721071

>>75720002
Merch costs money to make and ship, so it'll never be 100%.

>> No.75721117
File: 141 KB, 1024x709, 20240513_122604.jpg [View same] [iqdb] [saucenao] [google]
75721117

>>75720440
I feel like she does?

>> No.75721126

>>75719784
Dinogura

>> No.75721172

>>75719784
MERCHANDISING MERCHANDISING
WHERE THE REAL MONEY IS MADE

>> No.75721248

>>75720046
*downright genius
fixed that for you.

>> No.75721327

>>75720002
>100% of it goes goes to them
>This is the type of retarded newfag I'm sharing the board with nowadays
I'm fucking glad I don't come here as often as I used to

>> No.75721334

>>75721248
>t. investor

>> No.75721428
File: 160 KB, 550x398, 1715595490948180.png [View same] [iqdb] [saucenao] [google]
75721428

>>75720002
>>75720070
>>75720872
unique merch like birthday, anniversaries, outfit, event etc (4 and 5 stars) make over (or maybe way over) 50% cut for the holos. while shit merch made by cover (eg valentines on pic) or ones where third party brands are involved make less in cuts. VP (voice packs) are 50% cut, for reference.
multiple holos have stated this already (but they can never say the exact values): fuwamoco, fauna, lamy, suisei, pekora, noel, etc
this is always why some greedy investors were asking cover to increase their cuts on the first ones listed, to which yagoo responded something close to "lol no, they deserve it for their hard work"

>> No.75721543

>>75721063
Kek

>> No.75721585

>>75719784
To me streaming was never about making money but to spend time with your fans and keep them invested.

>> No.75721668

It always was. Even flesh streamers have always said this.

>> No.75721706

>>75719784
link or didnt happen

>> No.75722148 [DELETED] 
File: 1.54 MB, 1599x687, They_Won.png [View same] [iqdb] [saucenao] [google]
75722148

>>75720859
Yes

>> No.75722249

>>75719784
Wait until anon learns that it's the same shit for cartoons, TV shows and movies in general.

>> No.75722416

>>75720345
Events are more like physical ads for the corpo brand. Less about actually making money and more about making a spectacle and get eyes on them to convert the expanding audience into more cash flow. The fact maybe the talent and the fans like them is more of a secondary issue.

>> No.75723412

>>75719784
>SCs barrage died down after 2021.
>Sora told her listeners pls stop send her akasupa but buy merchs instead.

>> No.75723591

>>75719784
Streaming and merch are the way to go. Merch gives fans something tangible which is more valuable.
Idolshit is the real garbage earner.

>> No.75723639
File: 1.12 MB, 659x967, Pot_of_riku.png [View same] [iqdb] [saucenao] [google]
75723639

>>75719784
Merchin'

>> No.75723746

>>75720002
>superchats have a 97-3 cut
>but merch which sales physical products via retailer that needs to be shipped across the world has a 0-100 cut
LMAO

>> No.75724233

>>75719784
I think every struggling indie has realized this.

>> No.75724324

>>75720859
you're saying Gura only cares about money and not her fans? what a bitch

>> No.75724650

>>75721063
Ok, but why is Judas trying to yuribait so hard with Jesus? There is no chemistry.

>> No.75725532

>>75719784

No shit, why do you think that every content creator goes all in on sponsorships and merch the second they can?

>> No.75725656

>>75719784
Yes it's why Ayame and Gura focus more on pumping out merch instead of superchats and streaming. It's almost a waste of time at a certain point vs trying to set up new merch.

>> No.75726019
File: 365 KB, 1280x4039, 1674678390640.png [View same] [iqdb] [saucenao] [google]
75726019

No shit, how do you think Pokemon became the highest grossing media franchise?

>> No.75726928

>>75719784
>>75720002
If you actually do the math though, stream/content creation is a good chunk of remuneration though.
>Q4 stream numbers:
Streaming: $2,157 MM Yen
It's usually assumed that the revenue split is around 30/35/35 (YT's Cut, Cover's cut, Vtuber's cut)
>Vtuber cut = 2,157*0.35 = 754.95
Unless the vtubers get a cut from personnel cuts, remuneration is assumed to where the vtubers get most of their money from.
>Q4 performer remuneration = $1,488 MM
>754.95/1,488 = 50.73% of the average talent's revenue comes from livestream/video content
>754.95/4,864 (Cover's Cut/Cover's Q4 Gross Profit) = 15.52% of Cover's gross profit comes from livestream/video content

>>75721428
While this is definitely true, it's usually a one-time purchase. VP cuts is known to be good, but the problem here is that they're between $5-10. 50% means $2.5-5. This is about equivalent to spending $7-15 on an SC.

>> No.75727081

>>75726019
>HNK has higher gross from video games than pokemon
neat

>> No.75727283
File: 545 KB, 2000x1454, Spaceballs_Flame_Thrower.jpg [View same] [iqdb] [saucenao] [google]
75727283

>>75719784
It's always been that way in the entertainment industry

>> No.75727320

>>75727081
That is certainly from the pachinko machines.

>> No.75727377

>>75724650
Judas just wants to leech off of Jesus.

>> No.75727399

>>75719784
no shit OP its been like that since the beginning

>> No.75727486

>>75726928
>$1,488 MM
wait what?

>> No.75727551

>>75719784
A lot of business are like this. I remember working in retail and learning from a manager that a lot of money was earned by selling bullshit like cellphone chargers, because margins on things like expensive tvs were so low.

>> No.75727576

>>75727486
Oops, should be in Yen.

>> No.75727785

>>75726019
Can the other corpos other than Hololive achieve that?

>> No.75727828
File: 103 KB, 1280x720, bag.jpg [View same] [iqdb] [saucenao] [google]
75727828

>>75722148
>just say "BAG"
sold-out, ez profit

>> No.75727912

>>75723746
>superchats have a 97-3 cut
Numbers aren't that hard to read anon.

>> No.75727977

>>75721071
say hello to inhouse voicepacks. If only hololive wasn't so lazy

>> No.75728130

>>75727785
That's their aim anon, if you read the document.
My prediction before on gura taiwan collab is true.
that they aim to expand IP outside vtubing.

>> No.75728892

>>75728130
The west HATES cgdct, i have no idea how they are gonna expand. Even in marketing school that is a topic, the west likes BADASS. Very easy to see with videogame covers, where JP is very artistic and varied meanwhile EN is always some huge dude with two weapons and an angry face.

Maybe Cover is the one to finally chnage it but that is a huge task, i dont see how they do it.

>> No.75729004

>>75719784
What's more telling than the actual percentages is the year over year increase because that's where you see what's growing and what is stagnant. Events, Merch, and Licensing all saw a year over year increase of 50%+ meaning that there is room to grow and Cover is getting more effective at tapping into those revenue streams. Merchandise especially is impressive because despite representing 41% of Cover's revenue it's still growing at a rapid rate year over year.
Supas and channel memberships still grew obviously, but it's either stagnating or Cover is getting less effective at actualizing the revenue potential. There's a number of reasons this could be.
>Capped out
At some point in every market you are going to reach the point where you are actualizing the revenue stream to the best of your ability. From that point on returns are diminishing.
>Unstable
Revenue depends on the chuuba being able and available to stream. If a chuuba has a medical condition, a mental health issue, or just lazy then revenue drops to 0 in most cases.
>Growth difficult
Growing supa and channel memberships is more or less pegged directly to channel growth which usually slow and linear. A chuuba's existing audience is not likely to magically decide to give more supas and memberships and even if they did that growth would be offset by viewers who might have otherwise given, but pass having seen the increased contributions of others. You might be able to get some gains through e-begging, but Hololive is seen as the zenith of vtubing and begging for supas is more likely to lose fans than gain revenue.
>Unprofitable
Kind of ties into the last point about begging. It's pretty much the only way to increase your supa numbers and every time you do it you whittle down your audience's tolerance. A great example of this is Calliope Mori. There were other factors of course, but her aggressive pursuit of monetization really had a negative effect on her general perception and on her viewership. The marginal gains are not worth reputation damage and the opportunity costs associated with losing a viewer who might have been more effectively monetized in a different way.
>Unnecessary
They don't need it. One of the great things about being a massive player in the industry is that they can tap into revenue streams where the barrier to entry is too high for smaller corporations. Less competition means they gobble up the segment and further increase their influence. For example, Phase Connect can't afford to put on a live show like HoloFes and smaller corpos like Nijisanji don't have the technical know-how to put on something that can compete with Dreamhack. V4Mirai is not going to get major national and international promo deals. These are the exclusive realm of the big players and it makes no sense to knife fight for a shit-stained penny when there are dollars to be made in better revenue streams.

>> No.75729017

>>75728892
Marketers are out of touch, western gamers make fun of those angry covers

>> No.75729076

>>75728892
Hello fellow human, I too get all my facts from 20 year old cliches on the internet

>> No.75729082

superchat numbermonkeys btfoed

>> No.75729264
File: 802 KB, 1080x1861, 1711092603362.png [View same] [iqdb] [saucenao] [google]
75729264

>>75719784
The point of streaming is to build a fanbase that will buy merch.
It's the same principle as any big multimedia franchise. For example Pokemon, they barely make any money from the games and the anime but they sell a fuck ton of merch because of the fanbase they built.

>> No.75729434

>>75729004
>A great example of this is Calliope Mori. There were other factors of course, but her aggressive pursuit of monetization really had a negative effect on her general perception and on her viewership.
What the fuck are you even talking about, schizo? You're just making shit up.

>> No.75729482

>>75721428
This graphic has nothing to do with the cuts, its based on time availability and general importance to FWMC.

>> No.75729500

>>75729264
No, the point of streaming is to keep your already established fanbase constantly thinking about you. Videos and shorts are what draw in new fans.

>> No.75729502

>>75719784
Jesus is streaming? where?

>> No.75729534

>>75719784
>Jesus streaming doesn't actually make any money
The pic you posted shows it makes 25% of all revenue.

>> No.75729591

>>75719784
Imagine a hobby store selling holo merch out on display in public. Even if you're not a holo fan some passerby may see something interesting and buy it. Or like people shopping for gifts for their estranged niece or nephew and the store clerk pushes said items.

>> No.75729911

>>75719784
Based on that footnote these numbers are revenue, not profit, and streaming's costs are next to nothing.

>> No.75729935

>>75729264
I wonder how big part of this is parents buying stuff for kids? Is something like lego star wars considered merch?

>> No.75730047

>>75719784
I think you mean lives, events, and collaborations don't make any money.

>> No.75730795

>>75729502
Does it matter? Streaming doesn't make any money. Jesus merch is where the real money is.

>> No.75730951

>>75730795
But I wanted to see Jesus play Doom.

>> No.75730988

>>75729911
>streaming's costs are next to nothing.
streaming cost is the streamer's cost of living

>> No.75731037

>>75730795
>streamed for a while
>went into hiatus
>came back one
>promise to comeback again at some undetermined point in time
>create the biggest and most successful IP in the history of religion
I kneel

>> No.75731273

>>75731037
Heres the real kicker, all the real work was done by other people.

>> No.75731380

>>75719784
Yeah no shit. Why would you think streaming would make more money than actually selling things at huge markup?

>> No.75731528

>>75731273
Thx sherlock, how do you think religion work.

>> No.75731597

>>75719784
Gura basically proved that the talents themselves don't matter, its the IP that can be marketed and sold as merchandise that really matters.

>> No.75731671

>>75730988
Not for the company

>> No.75731704

>>75720971
You just answered your own question

>> No.75731953

>>75719784
This shouldn't be a surprise, its what streamers have been saying for ages now

>> No.75732013

>>75719784
>25% vs 41%
>doesnt actually make any money

>> No.75732120
File: 315 KB, 536x684, 1692788629950604.png [View same] [iqdb] [saucenao] [google]
75732120

>>75719784
Guguru, define 'complementary goods' de gozaru

>> No.75732347

>>75731597
I think it's time to stop this "Anyone in Gura's shoes would have made as much money" 2view cope, it's not healthy.

>> No.75732511

Well, Cover likely takes home more from merch overall, even if it doesn't sell that much more than supas. Off the top of my head from previous chuuba murmurs, streamer involvement is generally much lower, and the cut doesn't generally go above 10% to match. This is an anecdote of an anecdote, though.

>> No.75732596

>>75732347
its not wrong assessment though at this point. Gura brings literally zero value outside of "mascot that sells merchandise internationally ".

>> No.75732752

>>75719784
Merch is only 1.6x that nothing.

>> No.75732789

>>75732511
Pretty sure that merch cut is not set value and changes depending talents involvement. But birthday merch is 100% highest one that talents get.

>> No.75732796

>>75727377
Miko is judas!? o.o

>> No.75733101

>>75729017
fair enough
>>75728892
Maybe it's simply because badass is more universal, while art is very subjective and population based. Because US is very diverse, their different senses of art and culture segments the population. It's the other way around with Japan.
Plus US art and culture is in a drought due to the culture war

>> No.75733849

>>75721248
Fair enough, he managed to get a lot of retards to generate wealth for him while living below the poverty line of pretty much every civilized country.

>> No.75735002

>>75732596
Anon please
>The talent doesn't matter if you have a marketable IP
>When the talent is 90% responsible for making the IP marketable in the first place and arguably even if the talent doesn't stream anymore, still works in the background to keep the sales up
You cannot have a Gura aquarium selling tickets and merch without Gura doing the voices, you cannot have a Taipei karaoke selling tickets and merch without Gura singing there. The appeal is reduced significantly without the talent being involved. And I'm not even considering Gura's input on the merch itself, as she knows what people would want to buy more than anyone.

>> No.75735500

>>75735002
>The talent doesn't matter if you have a marketable IP
Literally doesn't matter, make it cute and people will buy it regardless if there is a person behind it or not.
>When the talent is 90% responsible for making the IP marketable.
Gura does almost zero marketing for anything she does, whether its a new outfit, a new cover or orisong, or events she appears at. Hell, Gura even outright admitted that mangement has tweeted on her behalf before and people figured out when mane- san or Gura was tweeting. Plus we have very little proof Gura does anything in the background outside of mandatory meetings and Cover events. We also know that alot of the merch and events are handled and designed by management with not a lot of input by the talents themselves. If you watched streams literally ever, you would know this, but hey. good try buddy, but maybe next time.

>> No.75736666

>>75732347
It's their favorite cope. They are addicted to it. It's like when they pretend that there is something inherently special about Gura's design when it's just a loli in an oversized hoodie. Hololive had better designs before Gura and has had better designs since. No name microcorps shit out better designs than Gura every week, but they have to ascribe some kind of godlike status to her design because it allows them to acknowledge the reality of her superiority while simultaneously attributing it to something other than her talents as a chuuba.
In terms of EN vtubing this is an ancient cope that predates the creation of /vt/. They'll never let it go.

>> No.75737087

>>75721063
kek

>> No.75737376

>>75727977
bro they will be paying installments on that audio gear for next 20 years, so yea there's still cut that goes to those payments

>> No.75737512
File: 145 KB, 1080x934, GMZhyXEWgAAHHCV.jpg [View same] [iqdb] [saucenao] [google]
75737512

>>75728892
As long as they stay Japanese, they'll expand like other JP media. Don't become Westernized. Ignore Twitter.

>> No.75737575

>>75719784
George Lucas knew this decades ago

>> No.75737686

>>75737575
Please dont bring up western star trash into the thread, thank you.

>> No.75737774

>>75735500
>Literally doesn't matter, make it cute and people will buy it regardless if there is a person behind it or not.
NTA but are you saying every other 2hu out there is hideous? Everyone in niji en are fine upstanding citizens with no hint of malice? They just have not cute designs?

>> No.75737791

>>75719784
yea Cover isn't selling anything unless they advertise it on stream

Miko found this out the hard way with her album release...

>> No.75737837

>>75726019
How is there no visible merchandise bar for Jump

>> No.75738873
File: 915 KB, 1500x1500, 1710757943394184.jpg [View same] [iqdb] [saucenao] [google]
75738873

>>75735500
Cover literally flew her to Taipei right after HoloFes. And it wasn't just to sign some cardboard stands. While the other girls had time to enjoy their stay in JP.
Gura does more behind the scenes than she lets on because she does not brag about it. She has great OpSec too.

>> No.75739481

>>75738873
it's sad that she has to whore herself out to taiwanese businessmen now... at least she gets paid a shitload of money for it, at least I hope so.

>> No.75739692

>>75739481
Ask Weinstein, most women will do it for much less. Unless have the popularity of Gura. She calls the shots.

>> No.75739853
File: 125 KB, 220x116, spaceballs-yogurt.gif [View same] [iqdb] [saucenao] [google]
75739853

Always has been.

>> No.75740217

>>75719784
>streaming makes no money
>without the streams the others revenue sources wouldn’t be as high because nobody would feel attached to the characters
I think I answered your problem

>> No.75741384

>>75720046
I wonder how many % do you think the voice actors behind characters owned by the IP holder get from merchandise in any other medium?
It's zero.

>> No.75741819
File: 444 KB, 220x117, nfl-merch.gif [View same] [iqdb] [saucenao] [google]
75741819

>>75721172

>> No.75742057

>>75719784
Revenue isn't profit. Receiving $100 from a SC isn't the same as selling $100 in merch

>> No.75742330

>>75738873
Other girls do the same and still stream in a month more than Gura did in an entire year. Not only that but they still release original songs, cover and shorts.

Gura is a lazy whore. She'd be fired if her fans had any brain cell.

>> No.75742561

>>75719784
so you are telling me that if I want more streams I need to stop buying merch?

>> No.75744561
File: 250 KB, 1200x1450, 1603388156678.png [View same] [iqdb] [saucenao] [google]
75744561

>>75735002
I love Gura as much as anyone, but character design is as big a factor for a vtubers initial success as personality.

Gura had a million subs before her first stream and her voice was even shown, wheras Kiara was the opposite and had two or three hundred thousand. Even though we knew nothing of their character or voice, the fact that Gura had such a good character design instantly caused many to subscribe to her, buy her merchandise, and draw art of her.

>> No.75745462

>>75721428
>lol no, they deserve it for their hard work
Based God Yagoo.

>> No.75745667

>>75744561
Kiara just mindlessly sucked Huke's cock saying it's best thing ever created
meanwhile Gura was very picky about her design, it must be cute, blue is her go-to, twin tail hairstyle, teeth details, she's a real petite girl etc.. and her mama Nacho was also a no-name artist
so if the design is part of her success then she fully deserves it
>Gura had a million subs before her first stream and her voice was even shown
wrong, you are not her fan

>> No.75750360

>>75719784

>> No.75750800

>>75726019
Innovative gameplay with expert developers.

>> No.75752183

>>75745667
lol. Myth had minimal influence in their designs. Or do you think Ina wanted that model?

>> No.75753575
File: 667 KB, 2686x4096, 1709470198457401.jpg [View same] [iqdb] [saucenao] [google]
75753575

>>75744561
>character design is as big a factor for a vtubers initial success as personality
True, but its a guessing game, take v4mirai, they just released a new gen, and picrel is their most popular design out of the gen, not only that but the most popular design out of the whole company. How are you supposed to know what design is going to work before putting it out there?

>> No.75753676

>>75719784
no shit retard, that's like making a show to sell toys, happens all the time

>> No.75753811

>>75741384
>Voice acting is the same as being a vtuber
???

>> No.75753836

>no money
>it literally makes more than lives or the faggy brand collabs; half as much as merch
>is the reason anyone buys merch to begin with

>> No.75755240

>>75753811
Yes retardo, playing a character is the same as playing a character.

>> No.75755396

>>75730795
JESUS: THE LUNCH BOX
JESUS: THE COLORING BOOK
JESUS: THE CEREAL
JESUS: THE FLAME THROWER

>> No.75756848

>>75730795
Once they start selling Pekomama and mithra merch people will finally understand

>> No.75756915

>>75742330
>She'd be fired if her fans had any brain cell.
Cmon sister. Even Anycolor has brain cells still looking for another Gura.

>> No.75757134

>>75720002
Only 50%+ goes to them from merch, the only thing that is arround 80% is the voicepacks

>> No.75757180

>>75736666
Not to mention she has easily the worst rigging in all of EN by far.

>> No.75758122

>>75735500
>Literally doesn't matter, make it cute and people will buy it regardless if there is a person behind it or not.
Well anon you are definitely insane so I'm not even going to bother reading the rest.

>> No.75761798

>>75719784
gacha game when?

>> No.75765701

>>75729264
Looking forward to seeing Hololive up there

>> No.75766302
File: 69 KB, 720x720, 1713971393078999.jpg [View same] [iqdb] [saucenao] [google]
75766302

>>75719784
Based

>> No.75767946

>>75719784
OP figures and percentages are *Covers* profit share, not the talents. It stands to reason that Cover get more from merch and less from streaming considering who does most of the work there, and that their margins on concerts & events are high.

>> No.75768631

>>75761798
Rhythm Music game when

>> No.75771267

>>75719784
Make cool design, get cool streamer with cool voice, make cool merch

>> No.75771824

>>75719784
No shit supas don't make money, you do them because you want your name or message to be read. Or if you're in one of those fanbases, to get closer to the vtuber and become a discordnigger.

>> No.75772052

>>75719784
You'll never guess how they keep people invested enough to buy merch

>> No.75772192

>>75720002
>shipping prices

>> No.75773600
File: 18 KB, 400x400, IMG_1777.jpg [View same] [iqdb] [saucenao] [google]
75773600

>>75744561
only gura antis would litererally do insane mental gymnastics just to justify that she doesn't deserve to be in a place where she is now.

fuckin stupid cope and seethe.. If kiara is the one assigned to the shark character, do you anons think it would fuckin work the same? LMAO

>> No.75776583

>>75719784
>25% of their total income
>fucking nothing
So you just admit your a total fucking retard

>> No.75776652

>>75729264
>The point of streaming is to build a fanbase
Why are other vtuber agencies so bad at it?

>> No.75776780

>>75744561
NTA and I don't give a shit about Gura personally but you'd have to be an idiot to assume her model contributed more to her success than her individual personality and humor.

>> No.75779066

>>75720002
>100%
it would go to riku if this is niji
otherwise holo kson said it was 50%

>> No.75780707

>>75719784
Haven't you seen the list of most profitable IP of all time and where they get their revenue from? Of course it's all merchandise, it always has been for many decades now

>> No.75780803

So this si the place for poorfags to seethe at Holos for being rich, got it

>> No.75780897

>>75755240
Holy fuck, you are quite possibly the most retarded poster on this board

>> No.75782013

>>75776652
NTA but that's because most vtubers don't have any long term vision outside of being UNHINGED and TALENT FREEDOM. Hololive being family friendly (thus making them easier and safer to market) and having a consistent and recognizable design helps a ton. The latter specifically since the most important thing about an IP is being both consistent and recognizable which in turn makes associating items to that IP easier. Compare that to other indie and small corpo chuubas like lumi turning herself into a vei clone like so many others or vshojou especially Mouse having a gorillion designs with barely any consistency and you can see why it's hard for them to create a profitable IP like Hololive.

>> No.75782228
File: 96 KB, 259x232, 1672804284586518.png [View same] [iqdb] [saucenao] [google]
75782228

>>75719784
... Yes?
The corporation gets to sell 60 cents worth of Chinese plastic shit as 'merch' that costs 125 USD plus shipping.
And the girls don't get a literal penny of that because profits go to the copyright holder, IE the corporation, not the actress playing it.
You're just now catching on?

>> No.75782893

>>75728892
>Even in marketing school that is a topic, the west likes BADASS. Very easy to see with videogame covers, where JP is very artistic and varied
This would be an excellent point if only the following games didn't exist, or are we pretending they're not popular Japanese games that are also mainstream in the West?
>Pokémon
>Zelda
>Mario
>Sonic
>Smash Bros
>Final Fantasy
>Dark Souls
>Metal Gear
>Resident Evil
>Silent Hill
>Bayonetta
>Devil May Cry
>Animal Crossing
>Wii Fit/Sports
>Nier: Automata
>Fire Emblem
>Street Fighter
>Tekken
>Dead or Alive
>Dragon Quest
>Monster Hunter
>Megaman
>Metroid
>Kingdom Hearts
>Persona
>DDR
>Space Invaders
>Tetris
>Pacman
And this is just stuff off the top of my head and not touching anime games like Dragon Ball or games your only parents would know like Golden Axe

>> No.75784932

>>75741819
Hololive the flamethrower when?

>> No.75785919

>>75726019
How long until Cover manages to climb up there? Does it count as a media franchise?

>> No.75786191

>>75731037
Gura learn from the best

>> No.75787805

>>75719784
Now youre understanding the vtuber corpo business, youre doing better than new vtuber CEOs

>> No.75789667

>>75782893
thanks for this list

>> No.75789987

>>75776780
Nah the anon is right. Gura was pure lightning in a bottle and a substantial portion of her success was factors outside of her control. If Gura debuted today as an indie, she would be eating rocks in 2view hell like the rest of us.

>Success of JP Holos paves the way to supplying the massive EN market which had no real corpo chuubas
>COVID meaning everyone was in their homes with nothing to do but be on the internet and live streaming was the most popular it had ever been
>The general massive spike in anime popularity within the mainstream leading up to 2020
>Gura's model was PERFECT
>It wasn't too loli that branded her as pedobait to western normies
>It wasn't too sexo that brander her as coomerbait to western normies
>Cute, simple, distinctive and non-offensive. Mori has huge tits, Ina was half naked, Kiara's design to this day still sucks, Ame's wasn't distinctive enough to draw attention
One of the reasons I heard normies loved Gura was because they could put her on their TVs because she was child friendly

Gura is a good streamer, an entertaining personality and talented to boot. But so was everybody else in her gen.

>> No.75790564

have you been living under a rock? how do you think bands make profit during their tours?

>> No.75791437

>>75780897
Concession accepted.

>> No.75791526

>>75789987
>us

>> No.75791757

>>75719784
It's more that there's an awkward jump when trying to scale. Streaming makes tons for a individual or small group of streamers.

When you start adding extra costs of managers and shit and become an actual company you need bigger scale production, this is what kills most small corpos, they can never quite make the leap and the talents realize they're better off going solo or even just making a group with the talents themselves

>> No.75792610

>>75719784
Just like how anime used to be an ad for toys and other products, big corpo streaming is also just merely advertising for the product, it being merch and images, mascots, etc.

>> No.75792696

>>75789987
I'd be tempted to agree with you based off the greentext but
>If Gura debuted today as an indie, she would be eating rocks in 2view hell like the rest of us
Is completely and utterly false, she was a 3 view before joining Holo, I remember watching her play Minecraft
She would very quickly get poached by Holo/Niji/Phase/Idol etc and become a 4/5 view on debut depending on which corpo and never look back, assuming she didn't naturally get too big as an indie and decide to stay indie

I'm not even a fan of Gura or Holo, you're just blatantly wrong

>> No.75792917

>>75792696
Well it's hard to translate her indie streaming period to nowadays, because the market has changed a lot and there's fucktons more streamers competing for attention with each other. There's no lack of indie 3views nowadays, to the point many aren't even mentioned at all in /lig/.
That said Gura/sen would be the kind of profile like ky0resu who had a significant following outside streaming so it's likely she'd stay 3view and been eyed by small corpos at least.

>> No.75792951

>>75720002
It works out about even if you take everything into account.

$150 on merch
$20 shipping
$30 cost of goods
$50 to talent
$50 to Cover

$150 superchat
30% to Google ($45)
35% to Cover ($52.5)
35% to Talent ($52.5)

On a dollar spent basis by the fan it's about the same because shipping cost is wasted money and the cost of the merch to produce

>> No.75793400

>>75792917
>Well it's hard to translate her indie streaming period to nowadays
Yeah, she'd probably be a 4 view instead of 3
>kind of profile like ky0resu
Except without any of the issues Kyo has, she'd be an auto-pass in a Holo/Niji interview if any of them even glanced at her application or she'd be instantly grabbed by a small corpo if they saw the opportunity. No side eye involved.
Amazing voice, great singing, nothing offensive in her history, no yabs, cutesy demeanor, great personality, 1M sub YT channel in a vtubing adjacent area, already a 3 view despite barely streaming? Yeah, she'd walk right in to any corpo of her choice. If you're a 2 view Gura is not the girl you want to compare yourself to on any level

>> No.75793810

>>75789987
nah,if phase can be successful with pippa and other edgy unhinge shit then gura will be big even without the design,gura are well known shitposter and she hold back her shit before its too much,now she become the mascot printing money

>> No.75793985

>>75719784
That's 99% of any entertainment industry.
Music also doesn't generate revenue, it's all merchandising.

>> No.75794073

Streamong generates fans who buy merchandise. Gura is a unique case for EN because she became the face of vtubing so every casual viewer flocks to her at the start and most stick with her.
If you don't stream or create any tangible content for your fans to enjoy, you will bleed out slowly as your merch sales get lower and lower every release.

>> No.75794173

>>75792610
>anime used to be an ad
Still is, the merchandise just shifted from stuff like mecha to girls

>> No.75794356

It's really disgusting that this entire hobby can only sustain itself by crowdsourcing parasocialism and exploiting lonely people.

Like seriously this is just so fucked up. I've only ever given $5 to a single vtuber, never bought any merch or anything. It's absurd to imagine someone willingly doling out cash so someone can turn on OBS and shill shit to them while pretending they're invested in a game.

Oh sure, accuse me of being fatalist, but it's worse than general streamer culture because plenty do it for free, out of habit, but in the vtuber scene we call the dedicated ones "endurance streamers" even though it's normal for a stream to last more than a couple hours, once or twice every week.

I just hate the veil of fake community over this shit, man. They literally just want your money and see you as a walking ATM.

>> No.75794732

>>75794356
Yo nigger, stop exploiting my screen space with this line spacing, you are raping my line of sight and that's seriously fucked up.

>> No.75794938

>>75794356
Crowdsourcing for creative content is fine. You can argue whether or not most fans are in it for parasocial reasons or delusions or not, but at the end of the day I'm ok with giving someone 5 dollars a month because their content makes me happy or brings insight to things I've never thought about. At the end of the day, you have to look out for yourself and it's up to you to build a good enough mental fortitude that you don't slip into crazy shit.
Your post made me think of the Ruffians who would buy 10x of each VP, 3x of each merch drop, etc. Insane shit.

>> No.75795211
File: 85 KB, 640x512, wewfs22168.jpg [View same] [iqdb] [saucenao] [google]
75795211

>>75728892

>> No.75795320

>>75719784
this makes me sad
soon they will be only anime characters

>> No.75797602

>>75732120
dont use my oshi to shitpost

>> No.75797648
File: 398 KB, 2000x1317, GMhs1NhbYAAq1yD.jpg [View same] [iqdb] [saucenao] [google]
75797648

I don't want to watch japanese millionaires make money, I want to watch vtubers.

>> No.75800394

>>75719784
For the company

>> No.75802202

>>75719784
25% is never "nothing." You remove 25% of your skin and you're going to notice.

>> No.75802302

>>75792951
shipping cost is extra it isn't part of the merch

>> No.75802493

>conveniently ignores every year besides this past year where SC was ~50% of revenue
the people here are are such braindead parrots

>> No.75804906

>>75795320
They always were

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