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2023-11: Warosu is now out of extended maintenance.

/vt/ - Virtual Youtubers


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70362330 No.70362330 [Reply] [Original]

Shitposts aside, Tazumi made the video bowing and humiliating himself for a reason

If he actually didn't care about EN crumbling down, he would have allowed them to crumble and ignored the whole shitshow. After all, he still has Koshien perms and hundreds of Japanese chuubas to make up for the loss. He could have chosen to disband EN this month

But he didn't. Because he KNOWS how bad shit will really become if he abandons them. Cutting ties with Western audience is unheard of for Japanese companies. By doing that, he will be humiliated even more, not only by 4chan and Xitter, but also by his investors and Japanese competitors, laughing at how incompetent his company is, which will definitely affect the stock value even more

So what's my theory from here ? Well assuming he didn't lie out of his ass in that video to temporarily calm the investors down, there will be a major restructure of the management team. More graduations may happen this month because they are planned before this, but after that, they will try to please the remaining members as much as possible (like greenlighting MVs with Pomu in it) to stop the bleeding. The March / April rrat will be about past experience told by ex-members, but that won't matter much if the company actually committed to change before that happens

In short, the managers are forced to bow down and follow the members' commands no matter what from this moment so that they can rebuild the image of supporting the talents in front of the sisters and the common crowd. Currently they are labeled as black company who doesn't give a shit about the members, so their priority is to "debunk" that with more practical proofs in upcoming months

>> No.70362359

>continuing to waste money trying to salvage EN
unironically best case scenario

>> No.70362375 [SPOILER] 
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70362375

>>70362330

>> No.70362413

>>70362330
you unironically believe this?

>> No.70362512

Yes, I’m sure you can buy back the branch’s and company’s good faith with the broader EN audience and not just your bull-headed fans. That’ll definitely happen.

>> No.70362565

>>70362330
Why didn't they try to save ID or KR? They had far less controversy around them and yet they were still jettisoned like they were nothing. It would be outright idiotic and out of character for them to desperately grasp onto the EN branch despite turning it into a pariah.

>> No.70362593
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70362593

It won't fall but it will suffer an even worse fate:
Floundering in mediocrity. Too big to fall, too nuclear to grow.
This is something entirely of their own creation and it's a hell they'll have to suffer until the bubble finally bursts. Things may not get any worse, but it will never get better. And they have no one to blame but themselves.
So now only two fates remain for them:
>It will either eventually silently be blended into the main branch and die with a whimper where no one cares anymore
>Live solely off diehards and hiring desperate vtubers from poor areas or countries or in need of that sweet delicious clout.

>> No.70362611

>>70362330
NijiEN has been declining since the end of 2022, most of the numbers are down and after the disaster of the last 3 months I don't see a end to that trend. Unless big changes happen I don't think Niji will grow. Also there is the nuke false's has been talking about coming soon.

>> No.70362633

>>70362611
VTA EN
ACCELERATE

>> No.70362744

>>70362330
>after that
Look at the deluge of MVs. They already changed the rules so it’s easier to send them out to not have another Selen incident.
Riku said there will be changes in management in his speech, he referred to this. The rule change. Can’t say it clearly becaus eit would be legally admitting the termination was unlawful, but this is what he meant.
Quite frankly the real main reason they are currently in this mess is the obvious toxicity problems.
>The management
Sure it’s getting changed but they are hiring with minimal requirements. That is not gonna look good especially with the “yikes” incident. They need to be sure to keep the branch in check and not let it fall back into incompetence. You can bet your ass heads rolled.
>The buttons
I will admit even Doki gave them a jab on that but come the fuck on. It’s 150$ per fucking liver. Even Holo paid for two for FWMC. It is such a simple fucking gesture and the fact is not happening tells me a lot about the arrogance of the yachtphile.
>The black video
This would be frankly over by now if it didn’t exist. It contradicted the apology and is gonna be remembered as one of the worse PR failures of the industry. And it’s still there on Elira’s channel as her “best” video.
Addressing it isn’t easy but if you don’t that’s a landmine if anything else happens, and Elira is forever gonna be tainted by it. It’s quite literally a cancer tumor.

Until they get these points solved, no amount of PR repair they do will really solve things. My hopes is that they are preparing to do just that, but also I have the creeping feeling they are just gonna be retarded and try to sabotage a charity. Now that, you don’t recover from.

>> No.70362760

>>70362330
tl;Dr, also go to bed millie

>> No.70364451

>>70362744
The buttons are such a weird thing. It seems like such basic logic that you'd order 2, one for your corporate office wall and one for your organ to make them feel valuable. Even if they were a grand each it'd be useful for morale and reminding them how much they have to lose if they quit.

>> No.70365021

He will try.
The problem is that any adjustments made to EN would have to carry over to the JP branch, who will complain favoritism otherwise. But with a staggering 140+ organs on JP (including ex-IDs and ex-KRs, no significant amount of reform can be made without a noticeable hit on their revenue portfolio, and Riku wouldn't like having to explain and dogeza to his investors. The best he can do is up the merch share to 3%, and even that might raise a stink.

>> No.70365120

>>70364451
The only explanation is that it is a power play at this point. They want the talents to feel like the those accomplishments are solely the company’s and not theirs. Thereby causing the talent to feel indebted due to glorious Anycolor letting them into the company.

>> No.70365331

>>70362375
What a clapback, OP in shambles

>> No.70365438

>>70365021
Excuse me….140 ORGANS? I knew they were a lot but what the fuck are you doing with 140 livers? You included retired too right?

>> No.70365475

>>70365021
>Riku wouldn't like having to explain and dogeza to his investors
Can't he just say they're focusing on growth and security for an year or two?

>> No.70365554

>>70365438
>As of February 2024, the agency manages 174 active Livers across two branches: 143 members of NIJISANJI's main branch (124 JP, 7 ID, 12 KR), and 31 NIJISANJI EN members.

>> No.70365633

>>70362565
If you want the real answer they were already dead KR lost its biggest talent that was on par with a larger JP talent. Nari only just now passed bora in subs and superchat shit even bora herself hasn't passed herself in superchats even tho shes been in vspo longer than she was in niji.

ID unsure to tell you the truth mika was a rising star even if people want to call her a EN leech fact is she was getting numbers.

>> No.70365682
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70365682

>>70362330

>> No.70365712

>>70362565
ID and KR bled money, EN doesn't. Simple as.

>> No.70365749

>>70365021
>>70365120
>>70365554
Ok but stil, 174*150 is not even 10k$ for sure, and I’m gonna assume with 174 fucking livers not everyone of them has enough subs.
Literal free game goodwill pubblicity at this point. Free as fuck PR campaign. That’s why I can’t shake the feeling they will fuck up again. He’s THAT stupid.

Speaking of JP:
https://x.com/dokibird/status/1763552166386581837?s=20

>> No.70365779

>>70365120
Even this doesn't make sense because doki got other accomplishments that were mailed to her along with other random shit like the diorama from nijifes so who the fuck knows why they kept the button.
https://twitter.com/Selen_Tatsuki/status/1723177464120373362
https://twitter.com/Selen_Tatsuki/status/1728202282033127620

>> No.70365845

>>70365749
>174*150 is not even 10k$ for sure
It's 26100$. As much as I want to call you retarded for not even consulting a calculator for simple math, that's still way too small of an expense for a multibillion dollar company to not shoulder.

>> No.70365852

>>70365749
I haven't watched her since debut, but how many managers does she have? I heard other than Mr. Man, there was Litttle Man and another one?

>> No.70365866
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70365866

>>70362330
I hope you are right, anon. I wish Elira, Vox, Ike, Finana, Enna, Millie, Hex, Shu, Luca and Kotoka to never graduate. I want them to stay in NijiEN forever.

>> No.70365882

>>70365712
They're bleeding money right now. Nobody wants to associate themselves with Elira or Enna in 2024.

>> No.70365895

>>70364451
>for your organ to make them feel valuable
but they dont want them to feel like that
every organ that left has talked about how they felt worthless, people who feel worthless wont demand more money, better treatment etc

>> No.70365946

>>70362330
There's a chance they'll just abandon NijiEN and focus all their resources in JP.

>> No.70365980

>>70362330
Well that's kinda obvious, as much as i would like that the people responsible for this absolute shitshow to receive a bigger comeuppance, unless the talents suddenly decide to play clever again, the whole thing will definitely die down in a few weeks.

If the leaks are true, the talents should speak up to calm the sisters tho, a youtuber got swatted while he was doing a stream about niji not long ago.
If they don't do it and we discover that they're actively supporting the insane fans in their behavior that shit won't die down any soon.

The key is truly to tell people to calm down and then shutting the fuck up.
(Maybe excuses from Elira and Vox as well, or at least taking down the black video. This one won't be forgotten any soon)

>> No.70366007

>>70365779
Selen's Twitter is privated, you'd need to post the screenshots.

>> No.70366018
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70366018

They just had a con in malaysia and it was standing room only fan wise.
You retards really don't get who their primary fan group is, I assure you, it isn't the typical american crowd, they watch Hololive or Vshojo.
So yes, EN will be fine, because all the shit slinging apes, retards like false and khyo and all the normalfags that got dragged into this thanks to Moist and Asmon never watched a single second of Nijisanji content.
You lost, you where led on by fake leakers and everything you did amounted to precisely fuck all, move on with you sad pathetic life already, Doki already did.
>Go to bed Millie
>Ill just wait for the next yab
Come up with new material.
>>70365946
>There's a chance they'll abandon a group responsible for almost 1/4(probably more) of their income
Retard

>> No.70366068

>>70366018
Go to bed Enna

>> No.70366098
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70366098

relevant

>> No.70366153

>>70366018
>1/4(probably more) of their income
around or less than 19%

>> No.70366160

>>70365882
>both enna and elira are still losing subscribers every day
>doki is about to surpass enna in sub count
nature is slowly but surely healing

>> No.70366194
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70366194

>>70366007
the other one is just the twitch rivals trophy

>> No.70366215

>>70366018
that is some cheap ass quality copium right there sister LMAO

>> No.70366236

>>70366018
>ESL
>Retarded image
>Retarded answer
Honestly anyone who has this kind of people as a fanbase is one decision from getting “shanked” for betrayal.

>> No.70366238

>>70362330
nah nijien is done for. i heard they are recruiting new staff urgently, there are no sane people anymore to works for kurosanji except nijisisters.
normalfags are already aware of niji situation now.
nijien will short of staffs and eventually merged.

>> No.70366242

>>70365779
Pretty sure it's because they can't legally withhold those like they can with the Playbutton.

>> No.70366261

>>70366018
take your meds elira

>> No.70366278

>>70365852
My impression was that Mr. Man is her manager, Little Man assists with tasks as needed, and the other guy was an outside consultant for setting up the Shopify merch shop.

>> No.70366381
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70366381

>>70365712
>EN doesn't
Just embezzel it.

>> No.70366481

>>70366381
I wish, embezzlement is a scourge in JP, the investors would sell faster than you can finish pronouncing the word.

>> No.70366490

>>70362330
I doubt they will intentionally terminate any livers, even if guilty. They'll just wipe the behind the scenes guys while pretending the front facing talents are fine. Doesn't mean more graduations won't happen though. If they can't actually fix their internal situation, people will walk away, and I'm sure they can't actually fix shit (they had the same problem in every branch why would this be different).

>> No.70366754
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70366754

>>70366490
>I'm sure they can't actually fix shit
>PR is fallujah tier
>Goodwill is dresden tier
There is nothing to salvage when both critical aspects of a branch are non existent

>> No.70366765

If Anycolor operated like any normal business there's no way NijiEN can survive in its current form. At the bare minimum there should be a massive structural/strategic change change. The ACCELERATE strategy? That strategy should be thrown in the bin, set on fire and pissed on. Each talent is a brand and they're clearly not being given a chance to develop their brand due to lack of promotion and the cannibilization of support with rapid fire waves. The laundry list notice of terminations? That practice should be ended and not be so hostile. They've done it twice and got shit on. That shit don't fly in the west. That black screen stream? No way that should be allowed to happen again. There's way too many fuckups and it's way too regular. Proper oversight, proper PR team, proper social media team, YIKES!, proper legal team, proper management structure is required. Even if the gurrat is untrue, there's clearly something very wrong with the day to day operations of NijiEN. Stealth suspensions? A practice that needs to end. Reeks of dishonesty and insincerity. If a liver fucks up - own up even if it's a canned statement, take a mandatory 2 week break to let the heat die down. It takes money to make money, some investment is required in operations.

>> No.70366891

>>70365946
Focus on JP? Maybe, but they won't disband the EN branch or fold it into JP. It's like 15%-20% of their income. Shitpost as much as you want about those percentages not being that high, a public company telling investors they're shrinking by that much is guaranteed to crater their stock into the ground. They've gotta pretend everything is fine by keeping them around and debuting a few extra cheap waves TTT style.

>> No.70366960

>>70362330
>will try to save it
there's nothing left there that's worth saving retard

>> No.70366976
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70366976

>>70366765
The issue is that the branch is already FUBAR, the clique had the whole control and they FAFO'd real good (to the point of Elira being summoned in JP for the ritual naked dogeza gangassrape). EN will be either folded or absorbed and the organs yeeted to oblivion or added to the JP rooster and set into the "usual room" where they'll be tasked to unfuck Elira's fuck up. And about Elira is just a timing bomb already armed.

>> No.70367061

>>70362330
>he will be humiliated
>laughing at how incompetent his company is
already happening Riku is a business school drop out in the first place, that trash can't even bow properly do you think anyone respects him?

>> No.70367363

>>70362744
>“yikes” incident
they're still hiring ESL with "conversational" English fluency

>> No.70367436

>>70364451
it's to remind them that they're nothing without the company anon, they're not even allowed to pay the $150 themselves

>> No.70367498

>>70365749
Anon... Your math reps...

>> No.70367507

>>70365749
>with 174 fucking livers
and not a single good one left

>> No.70367527

>>70366018
>they just had a con in Malaysia
>so yes, EN will be fine, because all the shitslinging apes

>> No.70367529

>>70366891
They're going to be in for a fun ride when the financials come in for this quarter. They lost sponsors, their views tanked, superchats tanked and so did merch sales probably for the entirety of feb, which includes Valentines day - one of the biggest income dates for female livers in particular. This will be the 2nd quarter in a row that EN has underperformed. Last quarter their explanation was "Oh they're watching JP livers instead now" that shit isn't going to work a second time.

>> No.70367624

>>70366018
>You retards really don't get who their primary fan group is
>EN Branch
>only popular in non-english speaking countries
I'm sure this is totally fine you retard, imagine if the JP branch had no fans in Japan? it's obvious Niji EN has failed

>> No.70367675

People gotta understand that just because NijiEN can be stabilized, doesn't mean the branch will actually survive on the long run. Unless they fuck up big time AGAIN (and it's more than likely that the main branch will be VERY hands-on for the foreseeable future) it'll sinply just be a quiet and unceremonious fadeout.

The most important thing in business is the opportunity for growth. Stagnation is not a neutral state, it's a very negative one. NijiEN won't collapse overnight and even after this nuclear holocaust they still have a decently sized following that can sustain the branch. But they'd lost basically every opportunity for growth. It'd take the entire restructuring of the branch and imo at least a year of nothing but tangible positive results from said restructuring, to reclaim even just a semblance of the public trust they'd lost. And I don't see Niji being able to pull that off. They'll already be in deep shit when the shareholder meetings come in a few weeks. They absolutely couldn't justify putting substantial resources into /maybe/ making NijiEN able to grow again years down the line, when the situation is already this dire. Not to mention, during the next year more talents will graduate than join, that's for sure.

We can cope and say that they'll actually go through with the restructuring, but the realistic chain of events is that NijiEN will slowly fade out over the course of the next year or so, and once not enough talents are left, or the branch becomes unable to even sustain itself financially, they'll merge it into the main branch and retreat to the domestic and Chinese markets.

>> No.70367749
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70367749

>>70366098
amusing to watch big dollar corpos learning the hard way that viewers trust is real factor in content creation business.
J.Bain talked about this on several occasions almost 10 years ago

his videos are still up, basically free lecture material on how-to-not-fuck-up

>> No.70367860

>>70367749
>J.Bain
Youtube is returning me nothing.

>> No.70367918

>>70366891
>15-20%
not anymore after selen termination lol
i expecting 10% in q4 financial report

>> No.70367935

>>70367529
They'll probably say it was just a particular one time problem and that next quarter will be a return to normalcy. A lie, but they don't have much of a choice.

>> No.70368015

>>70367675
Note that NijiEN hasn't been stable for approximately a year and a half. They haven't been stagnating, they've been declining. CCV was down 30% on average YoY for 2023, which was before any of this happened. Using Enna's birthday stuff as a poor metric, it looks like this ate 20% more of their CCV and SC revenue.

If this is accurate then JP will have an even harder time justifying trying to recover the sinking ship to even get it to a stable place, much less back to a growing state again.

>> No.70368206

TL:DR.

>> No.70368223

>>70368015
Streamer income is hard to eyeball just from CCV alone, but I think the situation is even more dire than that. The fall of Vox from "otome prince making chinks cum for hundreds of thousands" to "joke of a manchild and pedophile" must be unmeasurable in terms of lost income.

>> No.70368250

>>70368015
They still have an angle because JP wants a branch. They want growth opportunities. They will try as long as the investors are in, which is if the totle doesn’t go under 3k.
They are one scandal away from closing the branch. They need to end this nonsense because it’s fairly clear people want to leave and they are probably giving incentives to stay, but Doki’s success has proven there is an indie market if you are not suspected as bully.

>> No.70368327

>>70367860
John
https://www.youtube.com/@cynicalbrit
Spoiler because snowflakes need trigger warning for common sense

>> No.70368372
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70368372

>>70362330

>> No.70368451

>>70362330
poison needs to be contained somewhere anon. indie chuubas are already toxic enough, let's not make it worse

>> No.70368491

>>70365120
this only works if nijisanji is the sole monopoly or clear number 1 in vtuber industry. As currently the only reason its earning ever surpassed hololive is because they cut corner whenever they can and never invested their money back to the company.

Honestly it's not like the tactic is unheard or super ineffective, but for company that depends on public's goodwill their obsession on short term profit is unbelievable.

>> No.70368539

>>70362359
>he thinks riku spends money on EN

>> No.70368678

>>70368491
>because they cut corner whenever they can
And because they take 98% from their talents. It is mind blowing they continue to go for this chinese sweatshop strategy in 2024 as if it was 2018.

>> No.70369144

>>70368372
>Negligible

>> No.70369308

>>70368491
>They think they are the sole company
>They are focused in short term profit
>They never invest money and have a great turnover rate
With these standards, it’s frankly surprising they had no success in the USA.

>> No.70369379

>>70368327
You are on the board, call him Totalbiscuit, we are not retarded faggots.

>> No.70369486

>>70368372
Can I know what actual site is? I only find en pages, I’m curious to read their opinion.
As far as I understood investors are malding over their managerial incompetence more than anything, getting completely frozen by a simple termination.

>> No.70369497

>>70366018
The problem with this notion is it looks like you're just limiting them in SEA they're EN for a reason not NijiSEA

>> No.70369705

>>70369486
>Can I know what actual site is? I only find en pages, I’m curious to read their opinion.
I think it's Yahoo JP

>> No.70369715
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70369715

>>70368327
>>70369379
I forgot he existed. Mortality and remembrance man...

>> No.70369921

>>70366018
Ah yes, the primary source of income being from SEA with dogshit currency. Why would the company care about USD when japans biggest “western market” focus has always been NA?

Fucking retard

>> No.70369966
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70369966

>>70362330
keep yapping

>> No.70370289

>>70369486
https://finance.yahoo.co.jp/cm/message/1835700/e0f1c8592aa7c340a07c2f60d41004ca?

>> No.70370663

>>70369966
See like this person
Sissy we're talking about long term goals of your fandom not today lol

>> No.70371818

>>70369966
Retard

>> No.70371943

>>70362330
>Bargaining
you're almost at acceptance you can do it !

>> No.70372482

>>70362565
>KR
>far less controversy
lmao

>> No.70372629

>>70362330
faggot can flail all he want but the damage is done. there's no mending back the shitshow that is nijien.

>> No.70373214

>>70366018
Malayshit sister really try hard

>> No.70373453

>>70366018
Go to bed Millie

>> No.70373681

>>70366018
>standing room only fan wise
yeah but how many thin people would have fit in the room?

>> No.70373770
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70373770

>>70362330
he danced in front of BILLIONS

>> No.70375362

>>70362330
>In short, the managers are forced to bow down and follow the members' commands no matter what
That’s not a change for certain members, which is arguably how NijiEN got into this mess in the first place.

>> No.70375707

>>70366018
UOOOOOOOOOOOOOHHHHHHHHHH ENNNNNNANAAAAAAAAAAAAAAA SEGGGGGGGGGGGGGGGSSSSSSS UUUUUUUUUU

>> No.70377422

>>70369497
>>70369921
I am American and I still watch them, why wouldn't I? I dont think 30+ livers and 10+ managers were all unilaterally plotting against Selen/Doki, and no real evidence was provided, so I have no reason to assume anyone was bullied. Hope Selen/Doki is okay, and I'll keep watching NijiEN, why are you people so obsessed with the success or failure of a group? Kinda obsessive desu famalamachingchong

>> No.70377598

>>70377422
>Supporting a company that allowed livers to bully another liver to the point of attempting suicide
YIKES

>> No.70377674

>>70377598
screaming into the void

>> No.70377871

>>70362330
I don’t particularly care if the company lives or dies. The funniest thing has to be the drooling retards who post replies to Nijishit tweets. They’re such brain-damaged dumbasses that they make me laugh at their ineptness.

>> No.70378046

>>70370289
From what I'm seeing the comments are mostly waiting for the shitstorm to drop and that the recent NijiEN yabs have demonstrated that Anycolor's angle to maximize profits by sacrificing support for talents is no longer sustainable. Others are saying they want to sell their stock but not at the current price because it'd be a huge loss.

>> No.70380014

>>70362330

>> No.70380823

>>70378046
Dude, I've been there from day one. Most of the stockholders are either coping or genuinely pissed. It's been like that since it started to drop. Rises a bit stockholders: "See not a bit deal" Once it drops "This is the end" Many are shocked at the whole situation. They have no idea why it drops so much. It's really bad compared to the other stock bulletin boards. Plus a lot gets lost in translation for example expression. As I stated before they are either coping or pissed.

>> No.70381085

>>70380823
Stockholders are always pissy
I bet they only have 1000 dollars worth invested

>> No.70381284

>>70380823 (me)
>>70381085
Also to add to my point about just how grim the whole stock shitshow is a lot of posts have been deleted for "misleading" or "negative" feedback. It's a nightmare in there.

>> No.70381850

they'll probably go full SEA pandering, the only fans they have left are subhumans

>> No.70381937

>>70366018
>They just had a con in malaysia and it was standing room only fan wise.
Isn't that because they don't bother supplying chairs?

>> No.70382008

>>70366018
>There's a chance they'll abandon a group responsible for almost 1/4(probably more) of their income
EN doesn't generate nearly enough for that amount of income anymore. Even when Luxieum debuted it barely hit that

>> No.70382656

>>70381085
I'd be pissed too if I were them, considering most of the market has been seeing massive gains recently. Especially anything related to semiconductors

>> No.70384154

>>70381850
>the only fans they have left are subhumans
Grim

>> No.70384269

>>70362330
>bowing and humiliating himself for a reason
ESL post move on

>> No.70384671

>>70366018
Go to bed Elira

>> No.70385445

>>70366018
Shut up Elira you whore

>> No.70386831

>>70365980
>the whole thing will definitely die down in a few weeks
Doubtful. Niji has yabs very frequently because it's populated mostly by absolute fuckups, and every yab they make while the Selen drama is still in the public consciousness will be tied to it and compared with it, which will put it back in the public consciousness for longer, so it'll never truly die. It's already been "a few weeks" and things have only gotten worse for Niji. And if they do literally anything besides complete radio silence during Doki's charity stream, or if Sayu decides that she wants start airing out dirty laundry after all, or if False pulls the trigger on the alleged "bomb" he has about them, Niji is well and truly fucked.

>> No.70386994

>>70362359
I fucking wish. Unfortunately we know they're just going to hire more high schoolers instead until they run out of excuses. It's sad, but I know that they'll just pick a really fucked up answer instead of investing to try to actually prevent things like this from happening in the future

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