/vt/ - Virtual Youtubers

Mori's income moved almost entirely from SC/membership to merch, but she streams more than ever aside from a short period on 2021, shit doesn't track

>>48585631
But Mori's super chats are vastly bigger than Gura's. She reads super chats very often unlike Gura and on the other hand her merch sales are still inferior to Gura's.

Gura's merch is actually good though

>>48585788
but the entire premise of OP was about proportionality of the income

>>48585845
That's because Cover is investing more in merch than they would in streaming assets, exactly because merch sales have become the priority.

>>48585309
Don't waste my time with that shit image. I need graphs/charts. Real info. Go back and make version 2. You can do it.

>>48585890
Yes? Mori's income from super chats is still vast because her merch sale can barely compare yet and she takes a bigger net % and this means the money of the fans isn't getting lose on the way, it's much better spent this way if they want to support her with what they can afford to spend.

>>48585906
Which is a good thing

Never understood why talents get such a big cut from merch anyway. They don't own the character and didn't come up witht he design. It's like Cover never heard of Pokemon, Star Wars or Hello Kitty, which is weird given their CEO worked for Sanrio.

REDDIT THREAD DORYAAAAAA

>>48585788
>buy my blu-ray
kek

>>48586165
No it's not lol it's killing her vtuber channel turning her into a mascot.

>>48586247
*casts a spell to reflect your post back to you*

>>48586308
If Gura didn't want that she'd do something about it.

>>48586180
>big cut
It's still lower than what they get from super chats. When you buy merch half of it goes to the store, of the remaining half at least 1/3 is manufacturer cost and the remaining 2/3 are to be shared between Cover's interns that worked on organizing the manufacturing and selling contracts and related things, Cover itself and the streamer.

>>48586486
It's always said that buying Merch helps them out the most, so it's clearly too much. Also manufacturing costs vary a lot so don't give me that made up number.

>>48586180
Except they have all sponsor merch, figures, and other 3rd parties only give the talents a small cut. Birthday and anniversary merch is planned, sometimes even designed by the girls and they put up part of the funding. Besides 54 girls 2-3 merch runs a year they are not losing out.

>>48586672
That cannot possibly be true. Unless they are lazy and want to take it easy like Gura is doing now then I guess it would help them more in their ambition to make money while doing nothing or almost nothing.

>>48585631
She can't make money out of thin air, everything has its cost, that includes her shitty music she uses to bait superchats with. Besides, Holo juggernauts like Suisei and Miko recevied a million $$$ from selling BD merch (before the cut of course), Mori on the other hand, sits at 200K which means she is neither a Holo juggernaut nor "Money Mori"

But then again, both the girls were rich af and not in it for the money so OP is a nijinigger for sure

>>48585309
As anons already pointed out Mori gets a shitload in merch and streams a decent amount. Gura is just lazy

>>48585309
obsessed

>>48586308
Killing is still an exaggeration. Gura’s the only member that’s in a neutral state because you she doesn’t stream enough to show anything that could prove it’s gotten worse.

>>48586272
No wonder they don't bother streaming as much anymore

>>48585309
>32 posts
>12 IPs
Anon posting lots of webms because he didn't like reading OP's post

>>48587175
The less she streams, the less supas we can send and the more worse the issue becomes. It's a vicious cycle.

>>48586165
>Which is a good thing
t. average merchbud slave

>>48585309
>Merch sales have become a priority for Gura because it brings her more income than YouTube ads and super chats.
Cover is mostly a merch company so that is their priority but streamers that don't stream do gradually lose viewers. There has to be more going on with holoEN since there was an unusual amount of malicious compliance during the winter. As for the generic merch we don't know what hololive talents get in terms of their cut which could be 20%, 10%, or even less.

>>48587464
she just lines her streams up with salary days. reminder post at the end of april about a may 4th stream.. save some of that paycheck chumpedos

>>48587480
I have indeed bought every merch item she has put out

>>48587542
nothing has to be going on. business is not full of excitement and drama. this is not a tv show. people doing a shit job is not malicious.

>>48587542
Could it be that managers have gotten into arguments with their superiors at Cover? rather than the girls getting into arguments with their managers.

>>48585309

>>48586247
o-ok

>>48586486
Ok first let’s say they get 45% from superchats but only 20% from merch. Limited runs are between 1,000-6,000 but again it’s made to order so it’s not the limit. $89-$113 is for the full set.
Let’s put it at 1.5k limited and $100 that’s $150k minimum and at 20% that’s $30k for them at minimum. Giving a low percentage, and a small limited run this number alone is comparable to how much supers mori brought home in the last 3 months and this is the starting value. Now bring in someone like Gura who routinely doubles to triples her branch mates and even broke a record not in en but in the entirety of hololive you can see why she doesn’t sweat supers same with Ina who is far and away second place. Now imagine 30% or even 50% they could possibly negotiate to 60% as well
Also Manufacturing cost don’t matter because it’s in relation to cover and unlike with stores they increase the price by the cost to make it essentially 100% profit margins. A bit scummy but it’s more money for your oshi.

>>48585309
don't worry, it'll fix itself. merch sales are strictly dependent on enthusiasm grown by streaming.

>>48586247
ok

>>48587464
You’re not wrong she tends to get more supers than everyone else on average. She made 10k purely on the 3 public streams not counting the members but you should also account for the fact she’s released a daki, 3 figures, the bag, a sponsored shirt, and 1 other thing I forgot. All were best sellers or sold out immediately so she’s the one member you’ll never have to worry about being in financial danger. You should be preparing for her birthday there might be shark crocs

it's immediately obvious how many posters in here are from SEA because they talk about business like it's some brown tv drama where lulls mean SOMETHING IS HAPPENING

>>48587579
How's the purse treating you sis?

>>48587650
>>48587808
There was a new Director or Producer brought in for EN in December 2022 and there does seem to be changes happening with the branch but it could be coincidence

>>48587542
Here’s the thing even streaming 3 times a month she brings in more ad sense than the others, her merch sales blow the others out the water, members near or over 10k, and the only thing they beat her in is sc because she doesn’t stream. That’s the issue Gura as a mascot, a streamer, member of myth is worth more than the other members and if she ever streamed with even fauna’s consistency she’d be more valuable then them combined.

>>48585309
that's fucking long as shit!

>>48588396
dunno, doesn't come until august.

More money = More leniency to taking time off since you don't need to stream more.

Its universal across all jobs.

>>48585309
>>48586486
Why is no one asking for proof that merch is a smaller cut than superchats?

>>48589219
because people understand that superchats have no production cost

>>48589219
It's not public knowledge afaik but just knowing that holos get almost 1/3 of super chat amounts makes it safe to assume that it's much higher. There's not only the production costs with merch, there's also the share that gets lost on the way through contracts and intermediaries. Super chat is direct, a slice to google the host, a slice to cover the employer and the rest for the vtuber.

Solid point OP but this ship had already run aground months ago if not over a year ago
Cover has successfully transitioned to a situation where merch sales have become the predominant source of income
It wasn't fully by choice mind you, it started all the way back in early 2021 when Pekora chose to stop pushing for SC after her scuffle with management, and then Coco and Rushia slammed the second and third nail in. Other events like Lamy stopping ガチ恋営業 further beat that horse and now we are here
Basically, you're way too late
Shame too, because SC are exactly the platform Cover used to compete with and eventually overtake Nijisanji

>>48586247
:(

>>48589673
I know but I cannot accept it.

>>48586247

>>48589487
>>48589576
That makes no sense. If it costs more to make they'll just raise the price. Besides, the price has no bearing on the SHARE of sales which is a percentage. You can sell merch at a high price with a low share of sales or at a low price with a high share sales. If you're admitting that we don't actually know what percentage Cover has set the talents' share at then there's no basis to assume that they get a higher or lower share from merch as opposed to superchats.

>>48590323
the price can't be raised arbitrarily high, because people will not buy it once it becomes too expensive.

>>48586247

>>48586308
>killing her vtuber channel
>still averages 20k~~ subs monthly alongside top Holos bar Kobo despite being 2m ahead of anyone
ogey

>Hololive EN becoming more known for merch then streaming
pretty sad honestly

>>48587464
>less supas we can send
she never cared about supas, especially nowadays. She's all in on her merch

>>48589219
>Why is no one asking for proof that merch is a smaller cut than superchats?
maybe you need to open your eyes/ears??? IPO provided the proof you want, and some clips supported it hard. Like the Lamy clip for instance. No way they fund their own merch, then Cover just casually takes 50% of the revenue

>>48585309
Merch is a lesser issue than big events
>hololive plans an event
>reduced streaming time one month ahead of time because of prerecording shit
>break starts one week ahead of event to let everyone travel there
>even though they don't need to be physically present
>event happens good times for a day
>event is over
>another ??? days of break time until everyone is back home
>go back to regular streaming for 2 weeks
>next company event is scheduled in a month
>repeat from above
Please I want my oshi to stream everything else should be a rare bonus like holofes happening once a year is fine but now we keep getting other shit in the way of streams and it's really annoying

>>48586272
The sad part is that it's all self-inflicted
The viewers are still there and willing to simp but both the girls themselves and EN management sabotaged their income

>>48589760
I mean, you could wait for the next major upswing of an idol based corpo.
Events that imitated Covers initial rise to success based on SC have occurred before(but obviously never reached the breaking point of break-out success) several times in Japan.
Cover is too far gone to recover outside of several simultaneous colossal events occurring in tandem

>>48585309
I'm not too sure how much time actually eats into their time, but I always get sad when the cooperate side starts stealing time for streaming.

>>48585309
That Gura-Ina Portal 2 collab was fun to watch, sad they didn't continue it.

>>48585906
No, Gura designs her merch ideas and pays for it, all of that pass a filter from cover. That means Gura as an otaku knows what you want and invest on those ideas, and the one getting millionaire thanks to that is her and the company. She knows that even if she streams one per month, she can comeback with just one birthday or anniversary, while she also gets the money for being the loli shark of the ads and merch from hololive. She's literally a mastermind on how to work the bare minimum

Lmao this chains of replies is hilarious
>>48585631
>Anons says ENs income has moved from SCs to merch
>>48586272
>retard post an example of them getting less superchats as if there's a contraction, when he's literally proving that other anon correct
I love threads about income cause it's always attracts a bunch of dumb ESL SEAtards LARPing as finical advisors when they can barely add 2+2

>>48597595
> gura makes loli daki for her fans
> "knows what you want"

>>48585309
you still seething after she addressed it? how butt hurt are you.