/vt/ - Virtual Youtubers

Gura mention. Thanks /#/
https://archive.is/GB702

>Once an oddity of Japan’s digital culture, VTubers have become a global hit—and brands want in

Basic bitch info if you already know vtubers but, even then, a well written introdutory article

Link :https://archive.is/GB702
Also OP pic contains the article in its entirety

FORTUNE MAGAZINE ARTICLE ON VTUBERS

>Once an oddity of Japan’s digital culture, VTubers have become a global hit—and brands want in
https://archive.is/GB702

Really basic bitch article if you have even a passing understanding of vtubers but good enough as an introduction to boomers that still read Fortune.

>Pic related
It's the article in its entirety.

They opened with these lines
>The Japanese Pacific Baseball League, one of two major professional baseball leagues in baseball-obsessed Japan, announced a special promotion in August involving a series of new team mascots.
>The lineup included twelve female characters drawn in Japan’s signature anime-style.

>Using anime characters as marketing tools is common throughout Japan. Original and licensed anime characters are used to advertise products, merchandise, services and events, including the 2021 Tokyo Olympics.
>Yet the characters featured in Japan’s baseball league were different in that they were real people—well, kind of.
>Each character was a Japanese streamer managed by Hololive, a talent agency specializing in “VTubers”: a digital avatar brought to life online, so to speak, by a real-life presenter, or "talent."

It is interesting that they used that particular even as their opening, must have been really something to have caught the eyes of Fortune staff

FORBES MAGAZINE ARTICLE ON VTUBERS

>Once an oddity of Japan’s digital culture, VTubers have become a global hit—and brands want in
https://archive.is/GB702

Really basic bitch article if you have even a passing understanding of vtubers but good enough as an introduction to boomers that still read Fortune.

>Pic related
It's the article in its entirety.

They opened with these lines
>The Japanese Pacific Baseball League, one of two major professional baseball leagues in baseball-obsessed Japan, announced a special promotion in August involving a series of new team mascots.
>The lineup included twelve female characters drawn in Japan’s signature anime-style.

>Using anime characters as marketing tools is common throughout Japan. Original and licensed anime characters are used to advertise products, merchandise, services and events, including the 2021 Tokyo Olympics.
>Yet the characters featured in Japan’s baseball league were different in that they were real people—well, kind of.
>Each character was a Japanese streamer managed by Hololive, a talent agency specializing in “VTubers”: a digital avatar brought to life online, so to speak, by a real-life presenter, or "talent."

It is interesting that they used that particular even as their opening, must have been really something to have caught the eyes of Fortune staff