/vt/ - Virtual Youtubers

https://finance.logmi.jp/378499
I decided to try my hand at a better tl;dr of the article (Q1 Financials of Anycolor).

Their initial explanations -
> Luxiem 6 month anniversary had inflated the numbers last year. Obviously you can't celebrate 1.5 year anniversaries, so the numbers are down this year.
> No mention of other NijiEN groups, they are likely irrelevant - financially speaking.
> They are seeing fans of "Nijisanji EN" in Japan moving towards Nijisanji, they use this as an explanation for why NijiEN is on a downward trend.
> Stockholders are obviously suspicious of number manipulation in this instance, and do question them about it in the Q&A
> They promise to work towards expanding NijiEN's overseas fanbase... by debuting more VTubers..
> They mentioned there were 3 new debuts and 1 graduation in the first quarter, resulting in a NET INCREASE of 2 people (lmao)
> They also mentioned Anycolor ID, mentioning that there were 2 graduations and no debuts so their number of VTubers is down.
> They also have some cope about "steady influx of new fans" for Anycolor ID, saying some bullshit like "we have over 1M accounts at the end of the current quarter" (Very likely they're counting the new subs from the graduations as "new fans").

The Q&A is interesting, as I mentioned they seem suspicious about financial manipulation and asked some pointed questions.
Anycolor CFO is picking the questions and asking, while Riku is answering (note that this is a HEAVILY abridged version, there's a lot of corpo fluff talk in between the main points) -
> Q: Current rate of growth should have led to an upward revision, so why did you not revise the projections?
Riku: We revised it twice last year, so we're being more conservative about it this year.
> Q. You say that NijiEN fans are switching to にじさんじ, why do you think language barrier is not a problem for them when watching NijiEN?
Riku: Both branches put out a lot of music content, which can be enjoyed regardless of language. But from our longer-term perspective, NijiEN does need to focus on expanding it's overseas fanbase.
> Q. Salome got a new outfit, will this have any impact on your KPIs?
Riku: No direct impact, but it helps with fan engagement and mindshare.
> Q. Will Koshien goods sales be reflected in 2nd quarter?
Riku: Some of the merch shipped in August or later, and those will be recorded for Q2.
> Q. Please tell us how NijiEN is progressing compared to the initial plan.
Riku: We don't have any difference in plans between にじさんじ and NijiEN internally, but compared to the initial forecast and with the Q1 results, NijiEN are making positive progress.
> Q. Commerce for NijiEN appears to be struggling, so will にじさんじ continue to be the main growth driver over NijiEN in the future?
Riku: Anime market is 50/50 in terms of domestic and foreign consumption, so we can aim for a similar ratio in VTuber market as well. In the long-term, we aim for NijiEN to grow to the same level as にじさんじ.
> Q. While domestic commerce was strong, did you purposely suppress NijiEN's commerce numbers?
Riku: This applies not only to NijiEN but also to にじさんじ, but we have not done anything in Q1 to deviate from the actual situation.
> Q. With regard to NijiEN, merch purchases from Japan have decreased, but have commerce sales from overseas increased YoY?
A. Although specific figures are not disclosed, purchases of goods by overseas fans increased compared to the same period last year.

And now for the most important one : The numbers as they see internally -

> Q. You say that Japanese fans of NijiEN have moved to にじさんじ. Does this mean that the disposition of the fans has moved from buying commercial goods aimed at NijiEN towards domestic commerce?
Riku : That is indeed what the numbers tell us.
NijiEN was developed as a means of starting a new VTuber Group. We wanted to create content that could [approach] both the fans of the already well-developed にじさんじ, as well as a new fan base. As a result of this success, we were able to launch NijiEN (yes he actuall words it in that confusing-ass way).
NijiEN has both domestic fans and overseas fans. Among them, there are many domestic fans who have never seen "にじさんじ" before and who came to know about "にじさんじ" from NijiEN.
I believe that a trend is occurring where such people are thinking "Let's take a look at the domestic version as well" and becoming interested in "にじさんじ" as a result.
Since にじさんじ and NijiEN are two groups that operate side by side, we believe that depending on the timing, fan interest can circulate in both directions.
In the area of commerce, we are aware that domestic fans of NijiEN are also interested in にじさんじ and are making purchases.
> END <

They're trying to mask the recline of NijiEN by phrasing it as simply a change in interest of the fans towards one of their own products (currently inflated by Koshien).
It also shows that Riku is more interested in deflecting the reality shown by the numbers rather than addressing the problem.

>>58257284
>>58257289
Graphic design is my passion

https://careerhack.en-japan.com/report/detail/971
Reminder that Riku is a trend-hopping, short-term oriented type of CEO. He had four failed business ventures and by his own admission he only released Nijisanji to "ride the wave" of VTubers and "get immediate results". He does not care about Nijisanji because he will simply "move on to the next thing" if it doesn't work out. The IPO is him cashing out his stocks.

> 今でこそ注目される田角さんだが、大失敗も経験している。2017年、別の動画サービスを仲間と立ち上げたが、投資元が見つからず事業を畳んでいる
Although Mr. Tazumi is now in the spotlight, he has also experienced major failures: In 2017, he launched another video service with a few colleagues, but the business folded when they could not find an investment source.
> バーチャルYouTuberの事業をはじめる以前に、4つの事業を立ち上げたのですが、失敗しました。出資を受けることができず、2人いた仲間も辞めて、自分だけが残って。
"Before starting the virtual YouTuber business, I had started four businesses, but they failed. I couldn't get investment, two of my colleagues quit, and I was the only one left."

> ただ、もともとの性格でいえば、ダラダラしがちで。だからこそ、逆に短期集中で一気にやっちゃいたいんですよね。
It's just that my personality is the "lazy" type. So I prefer to do things in short, concentrated bursts.
> さすがに人生の全部を集中するなんて無理なので、「やる時」と「やらない時」をきっぱり分けるようにしています。
Obviously it's impossible to concentrate on everything in life all at once, so I try to make a clear distinction between "when to do" and "when not to do".
> バーチャルYouTuber市場は立ち上がったばかりの市場。集中して取り組みたいですね。
The virtual YouTuber market is a market that has just started. I want to concentrate on it.
> 「すぐに結果が出る、短期勝負がしたい」
Title : I want to play the game in a way that I get immediate results.
> じつは、バーチャルYouTuberで勝負をしたのも、短期集中に向いている事業だと思ったから
In reality, we went with virtual YouTubers because we thought it was a business suited for short-term focus.

> 日本でもフィッシャーズの「笑ってはいけないアニ文字がツボに入ってしまった。」という動画が少しずつバズりはじめていて。マーケットもありそうだし、animoji×生配信をテーマにしようと考えていきました。
In Japan, the video series from "The Fishers'" called "YLYL : Animated emoji." got viral, and there seemed to be a market for it (This thing : https://youtu.be/28jAR_LDNJE).).
> 流行りはじめていたanimojiとライブ配信、この掛け合わせに集中をすれば、自分でも勝負ができると思ったんです。
I thought that if I concentrated on the combination of animoji and live streaming - which was starting to become popular - I could compete in this field.
> その頃、バーチャルYouTuber『キズナアイ』が100万登録突破し、めちゃくちゃ盛り上がってきていて。女性YouTuberの中でも上位にランクインしてきて。
Around that time, VTuber "Kizuna Ai" had just surpassed 1M subs and was getting very popular. She was ranked high among female YouTubers.

> バーチャルYouTuberがくることは間違いなかった。その波に乗っかろうと「にじさんじ」をリリースしました。
There was no doubt that virtual YouTubers were coming. I released "Nijisanji" to ride that wave.
> この先、バーチャルYouTuberもいつまで伸び続けるかわからないですよね
In the future, we don't really know how long virtual YouTubers will continue to grow.
> ただ、それでいいと思ってるんです。次に「来る」と思った領域があったら、そこにどんどん張っていく。
However, I think that's fine. If I see a field that I think will be the next viral thing, I'll just expand into it.
> なんせ僕は短期集中タイプなので(笑)
After all, I am a short-term-focus type of person (lol).

What do you guys think is the "next big thing" in Riku's eyes?

Beta males run this show.

https://careerhack.en-japan.com/report/detail/971
Reminder that Riku is a trend-hopping, short-term oriented type of CEO. He had four failed business ventures and by his own admission he only released Nijisanji to "ride the wave" of VTubers and "get immediate results". He does not care about Nijisanji because he will simply "move on to the next thing" if it doesn't work out. The IPO is him cashing out his stocks.

> 今でこそ注目される田角さんだが、大失敗も経験している。2017年、別の動画サービスを仲間と立ち上げたが、投資元が見つからず事業を畳んでいる
Although Mr. Tazumi is now in the spotlight, he has also experienced major failures: In 2017, he launched another video service with a few colleagues, but the business folded when they could not find an investment source.
> バーチャルYouTuberの事業をはじめる以前に、4つの事業を立ち上げたのですが、失敗しました。出資を受けることができず、2人いた仲間も辞めて、自分だけが残って。
"Before starting the virtual YouTuber business, I had started four businesses, but they failed. I couldn't get investment, two of my colleagues quit, and I was the only one left."

> ただ、もともとの性格でいえば、ダラダラしがちで。だからこそ、逆に短期集中で一気にやっちゃいたいんですよね。
It's just that my personality is the "lazy" type. So I prefer to do things in short, concentrated bursts.
> さすがに人生の全部を集中するなんて無理なので、「やる時」と「やらない時」をきっぱり分けるようにしています。
Obviously it's impossible to concentrate on everything in life all at once, so I try to make a clear distinction between "when to do" and "when not to do".
> バーチャルYouTuber市場は立ち上がったばかりの市場。集中して取り組みたいですね。
The virtual YouTuber market is a market that has just started. I want to concentrate on it.
> 「すぐに結果が出る、短期勝負がしたい」
Title : I want to play the game in a way that I get immediate results.
> じつは、バーチャルYouTuberで勝負をしたのも、短期集中に向いている事業だと思ったから
In reality, we went with virtual YouTubers because we thought it was a business suited for short-term focus.

> 日本でもフィッシャーズの「笑ってはいけないアニ文字がツボに入ってしまった。」という動画が少しずつバズりはじめていて。マーケットもありそうだし、animoji×生配信をテーマにしようと考えていきました。
In Japan, the video series from "The Fishers'" called "YLYL : Animated emoji." got viral, and there seemed to be a market for it (This thing : https://youtu.be/28jAR_LDNJE).).
> 流行りはじめていたanimojiとライブ配信、この掛け合わせに集中をすれば、自分でも勝負ができると思ったんです。
I thought that if I concentrated on the combination of animoji and live streaming - which was starting to become popular - I could compete in this field.
> その頃、バーチャルYouTuber『キズナアイ』が100万登録突破し、めちゃくちゃ盛り上がってきていて。女性YouTuberの中でも上位にランクインしてきて。
Around that time, VTuber "Kizuna Ai" had just surpassed 1M subs and was getting very popular. She was ranked high among female YouTubers.

> バーチャルYouTuberがくることは間違いなかった。その波に乗っかろうと「にじさんじ」をリリースしました。
There was no doubt that virtual YouTubers were coming. I released "Nijisanji" to ride that wave.
> この先、バーチャルYouTuberもいつまで伸び続けるかわからないですよね
In the future, we don't really know how long virtual YouTubers will continue to grow.
> ただ、それでいいと思ってるんです。次に「来る」と思った領域があったら、そこにどんどん張っていく。
However, I think that's fine. If I see a field that I think will be the next viral thing, I'll just expand into it.
> なんせ僕は短期集中タイプなので(笑)
After all, I am a short-term-focus type of person (lol).

Since Riku is likely going to be leaving Anycolor soon, what do you guys think is the "next big thing" in Riku's eyes? Is he going to make his own chuuba company? Or does he have something else in mind?

https://careerhack.en-japan.com/report/detail/971
Reminder that Riku is a trend-hopping, short-term oriented type of CEO. He had four failed business ventures and by his own admission he only released Nijisanji to "ride the wave" of VTubers and "get immediate results". He does not care about Nijisanji because he will simply "move on to the next thing" if it doesn't work out. The IPO is him cashing out his stocks.

> 今でこそ注目される田角さんだが、大失敗も経験している。2017年、別の動画サービスを仲間と立ち上げたが、投資元が見つからず事業を畳んでいる
Although Mr. Tazumi is now in the spotlight, he has also experienced major failures: In 2017, he launched another video service with a few colleagues, but the business folded when they could not find an investment source.
> バーチャルYouTuberの事業をはじめる以前に、4つの事業を立ち上げたのですが、失敗しました。出資を受けることができず、2人いた仲間も辞めて、自分だけが残って。
"Before starting the virtual YouTuber business, I had started four businesses, but they failed. I couldn't get investment, two of my colleagues quit, and I was the only one left."

> ただ、もともとの性格でいえば、ダラダラしがちで。だからこそ、逆に短期集中で一気にやっちゃいたいんですよね。
It's just that my personality is the "lazy" type. So I prefer to do things in short, concentrated bursts.
> さすがに人生の全部を集中するなんて無理なので、「やる時」と「やらない時」をきっぱり分けるようにしています。
Obviously it's impossible to concentrate on everything in life all at once, so I try to make a clear distinction between "when to do" and "when not to do".
> バーチャルYouTuber市場は立ち上がったばかりの市場。集中して取り組みたいですね。
The virtual YouTuber market is a market that has just started. I want to concentrate on it.
> 「すぐに結果が出る、短期勝負がしたい」
Title : I want to play the game in a way that I get immediate results.
> じつは、バーチャルYouTuberで勝負をしたのも、短期集中に向いている事業だと思ったから
In reality, we went with virtual YouTubers because we thought it was a business suited for short-term focus.

> 日本でもフィッシャーズの「笑ってはいけないアニ文字がツボに入ってしまった。」という動画が少しずつバズりはじめていて。マーケットもありそうだし、animoji×生配信をテーマにしようと考えていきました。
In Japan, the video series from "The Fishers'" called "YLYL : Animated emoji." got viral, and there seemed to be a market for it (This thing : https://youtu.be/28jAR_LDNJE).).
> 流行りはじめていたanimojiとライブ配信、この掛け合わせに集中をすれば、自分でも勝負ができると思ったんです。
I thought that if I concentrated on the combination of animoji and live streaming - which was starting to become popular - I could compete in this field.
> その頃、バーチャルYouTuber『キズナアイ』が100万登録突破し、めちゃくちゃ盛り上がってきていて。女性YouTuberの中でも上位にランクインしてきて。
Around that time, VTuber "Kizuna Ai" had just surpassed 1M subs and was getting very popular. She was ranked high among female YouTubers.

> バーチャルYouTuberがくることは間違いなかった。その波に乗っかろうと「にじさんじ」をリリースしました。
There was no doubt that virtual YouTubers were coming. I released "Nijisanji" to ride that wave.
> この先、バーチャルYouTuberもいつまで伸び続けるかわからないですよね
In the future, we don't really know how long virtual YouTubers will continue to grow.
> ただ、それでいいと思ってるんです。次に「来る」と思った領域があったら、そこにどんどん張っていく。
However, I think that's fine. If I see a field that I think will be the next viral thing, I'll just expand into it.
> なんせ僕は短期集中タイプなので(笑)
After all, I am a short-term-focus type of person (lol).

Since he's leaving the industry soon, what do you guys think is the "next big thing" in his eyes?

https://careerhack.en-japan.com/report/detail/971
Reminder that Riku is a trend-hopping, short-term oriented type of CEO. He had four failed business ventures and by his own admission he only released Nijisanji to "ride the wave" of VTubers and "get immediate results". He does not care about Nijisanji because he will simply "move on to the next thing" if it doesn't work out. The IPO is him cashing out his stocks.

> 今でこそ注目される田角さんだが、大失敗も経験している。2017年、別の動画サービスを仲間と立ち上げたが、投資元が見つからず事業を畳んでいる
Although Mr. Tazumi is now in the spotlight, he has also experienced major failures: In 2017, he launched another video service with a few colleagues, but the business folded when they could not find an investment source.
> バーチャルYouTuberの事業をはじめる以前に、4つの事業を立ち上げたのですが、失敗しました。出資を受けることができず、2人いた仲間も辞めて、自分だけが残って。
"Before starting the virtual YouTuber business, I had started four businesses, but they failed. I couldn't get investment, two of my colleagues quit, and I was the only one left."

> ただ、もともとの性格でいえば、ダラダラしがちで。だからこそ、逆に短期集中で一気にやっちゃいたいんですよね。
It's just that my personality is the "lazy" type. So I prefer to do things in short, concentrated bursts.
> さすがに人生の全部を集中するなんて無理なので、「やる時」と「やらない時」をきっぱり分けるようにしています。
Obviously it's impossible to concentrate on everything in life all at once, so I try to make a clear distinction between "when to do" and "when not to do".
> バーチャルYouTuber市場は立ち上がったばかりの市場。集中して取り組みたいですね。
The virtual YouTuber market is a market that has just started. I want to concentrate on it.
> 「すぐに結果が出る、短期勝負がしたい」
Title : I want to play the game in a way that I get immediate results.
> じつは、バーチャルYouTuberで勝負をしたのも、短期集中に向いている事業だと思ったから
In reality, we went with virtual YouTubers because we thought it was a business suited for short-term focus.

> 日本でもフィッシャーズの「笑ってはいけないアニ文字がツボに入ってしまった。」という動画が少しずつバズりはじめていて。マーケットもありそうだし、animoji×生配信をテーマにしようと考えていきました。
In Japan, the video series from "The Fishers'" called "YLYL : Animated emoji." got viral, and there seemed to be a market for it (This thing : https://youtu.be/28jAR_LDNJE).).
> 流行りはじめていたanimojiとライブ配信、この掛け合わせに集中をすれば、自分でも勝負ができると思ったんです。
I thought that if I concentrated on the combination of animoji and live streaming - which was starting to become popular - I could compete in this field.
> その頃、バーチャルYouTuber『キズナアイ』が100万登録突破し、めちゃくちゃ盛り上がってきていて。女性YouTuberの中でも上位にランクインしてきて。
Around that time, VTuber "Kizuna Ai" had just surpassed 1M subs and was getting very popular. She was ranked high among female YouTubers.

> バーチャルYouTuberがくることは間違いなかった。その波に乗っかろうと「にじさんじ」をリリースしました。
There was no doubt that virtual YouTubers were coming. I released "Nijisanji" to ride that wave.
> この先、バーチャルYouTuberもいつまで伸び続けるかわからないですよね
In the future, we don't really know how long virtual YouTubers will continue to grow.
> ただ、それでいいと思ってるんです。次に「来る」と思った領域があったら、そこにどんどん張っていく。
However, I think that's fine. If I see a field that I think will be the next viral thing, I'll just expand into it.
> なんせ僕は短期集中タイプなので(笑)
After all, I am a short-term-focus type of person (lol).

What do you guys think is the "next big thing" in Riku's eyes?

>>26155372
Found it lol -
https://careerhack.en-japan.com/report/detail/971

> He has experienced multiple failures in video business in his past.
> His friends have left, he is alone.
> Then, he turned the tables and became the man of the hour with his revitalized VTuber service.
> When he thinks he can win, he jumps in without hesitation. We take a closer look at the true face of Riku Tazuno, a winner.
What is this chuuni shit?

> Although Mr. Tazumi is now in the spotlight, he has also experienced major failures: In 2017, he launched another video service with a few colleagues, but the business folded when they could not find an investment source.
> His friends left him to focus on job hunting. He was alone, but he didn't seem to have the option of "giving up", nor was he in any hurry at all.
> *more chuuni shit*
> "I haven't thought of failure [negatively] <--(this is in English)"
> Before starting the virtual YouTuber business, I had started four businesses, but they failed. I couldn't get investment, two of my colleagues quit, and I was the only one left.
> *entire paragraphs of motivational spiel, advise, stuff about his personality and how he does things etc.*

> However, my personality is a lazy type. That is why I prefer to do things in short, concentrated bursts.
> It's obviously impossible to concentrate on everything in life all at once, so I tend to concentrate on one thing at a time.
> The virtual YouTuber market is a market that has just started. I want to concentrate on it.

> Title : I want to play the game in a way that I get immediate results.
> In reality, we went with virtual YouTubers because we thought it was a business suited for short-term focus.
> *stuff about Apple and the facecam tech*
> In Japan, the Fishers' video, "The animated characters that I shouldn't laugh at got to me." got viral, and there seemed to be a market for it (This thing : https://youtu.be/28jAR_LDNJE).).
> I thought that if I concentrated on the combination of animoji and live streaming - which was starting to become popular - I could compete in this field.
> Around that time, VTuber "Kizuna Ai" had just surpassed 1M subs and was getting very popular. She was ranked high among female YouTubers.
> There was no doubt that virtual YouTubers were coming. I released "Nijisanji" to ride the wave.
> I don't know how long virtual YouTubers will continue to grow in the future.
> However, I think that's fine. If I see an area that I think will be the next viral thing, I'll just keep expanding into it.
> After all, I am a short-term-focus type of person (lol).

Nice CEO you got there nijifriends.

Things are getting a little stagnant... where's the next wave?

I need to accelerate...

This nigger is going to accelerate NijiEN so fucking hard that your oshi will be in nijisanji sooner or later

>>15140664

>>14943407
>Discombobulate

>>11365972
Don't fight it, bro.

>We're hiring Rosemama for NijiEN manager
>I find her ideals aligning with ours

>>10780024
Stop sucking his dick holobronyfaggottranny

I play all my platformers with the analog, how could you tell

>>10073634
Wave 4 will bring the great Nijischizm. It'll be Phase 3 of Nijisanjification. Trust the plan. Remember to always trust the plan.

Welcome to the school of NEPOTISM

>>9948194
We going through this timeloop again except replace Finana with Petra. Strap in.

>>9908691
This is a man that is proud of his investment

COVER = BLACK COMPANY
SHIT SHIT SHIT CANT WAIT FOR THIS COMPANY TO DIE
SUPPORT NIJISANJI IF YOU WANT GOOD AND RELIABLE MANAGEMENT

Cheers /NijiEN/

The Age of Holo is over. The Time of the Liver has come.

Niji
High likes = 2434 superiority
Low likes = "nah different culture, japanese don't like videos as much as westerners do"

Holo
High likes = botted
Low likes = Hololive reclining, Yagoo BTFO

Simple as.