/vt/ - Virtual Youtubers

>>56953438
Here is a good question about remuneration, and which answers conclusively what that anon was supposing to be
>reduced margin
but that the CFO clarified in the following way

Questioner
>Looking at the graph on page 10 of the slide, this time the cost of sales for performers decreased compared to the previous quarter and compared to the same period last year.
>I feel a little uncomfortable with steady sales, including distribution content that seems to have a lot of performer distribution.

Kaneko
>We have kept the performer share of distribution revenue unchanged throughout the period, but it is thought that changes in the product mix in the merchandising area have affected the change in the amount of performer remuneration to total sales.

>Commemorative order sales products such as VTuber anniversaries, which account for a large part of the merchandising product composition, include performer remuneration due to the promotion of performers in anniversary distribution and special order production.
>Product costs and unit prices are set relatively high.

>On the other hand, with regards to the group of in-house designed products, which are currently growing in sales, we will maintain flexibility in pricing so that we can have inventory and deliver to retailers so that a wide range of customers can pick up the products throughout the period.
>The cost of goods, including performer compensation, and the unit price of goods are set relatively low.

>As an example of the unit price of products, for example, products sold on anniversary orders are sold as a set at a price of 10,000 yen or more and are purchased by fans with relatively high loyalty, while other products planned by the company is available in a wide range of people at a price range of about 3,000 yen or less, which is suitable for retail.

Long story short
>their cut is the same
>cheaper merch is selling better