/vt/ - Virtual Youtubers

>>65462471
>when they began the idol stuff.
You mean when they decided "Chronoir" and "ROF-MAO" was the horse they should bet on?
If so, the EXACT period would be
>late October-Early November 2021
when they created ROFMAO and, a month down the line, debuted Luxiem on the EN side.

That was when Nijisanji went all "fuck it", bet all their chips on merch, songs and events and tried to create "units" likes those
>like Nornis in early 2022
or just unify the "theming" of their new debuts
>like the Heroes twin gens in 2023, or even Lazulight-Obsydia and Luxiem-Noctyx in the EN side.

But the difference was felt from November 2021 forward and that coincided with three things
1) Kuzuha hours streamed taking a massive dive because of idol reps for Chronoir their impending early 2022 concert
2) Mayuzumi giving up (in his own words when describing the timeline of his departure)
3) The start of "Niji-Jap" employment, that new director that gave that interview contradicting the reason for NijiEN AR Live not happening, from "COVID" to "scheduling issues" and that also disclosed the rationale for merging KR and ID.

But that's just what I said, the bottom line being the change from "anyone can be a liver" to "entertainment factory"