/vt/ - Virtual Youtubers

>>72268875
>you don't put all your eggs in one basket
>>72269145
>Okay Genius what your idea to make hololive bigger?
I don't know how to make hololive bigger but I can say, with ONE HUNDRED PERCENT CERTAINTY, that there is a surefire way to fail at the attempt and it is
>TO CREATE SOMETHING WITHIN HOLOLIVE AND THEN TRY TO TELL THE HOLOLIVE AUDIENCE "KEEP AWAY; THIS IS NOT FOR YOU"
and this variation
>TO CREATE SOMETHING WITHIN HOLOLIVE AND THEN TRY TO PRETEND IT IS NOT HOLOLIVE BY HIDING ALL SIGNS IT IS, INDEED, HOLOLIVE
If Cover
>yes, COVER, the name of the company that is trying to grow is called COVER, not Hololive
if Cover wants to grow outside the Hololive audience they should stop trying to do so while still calling things "Hololive" and they should stop trying to do so using Hololive cast and resources.

It's not rocket science, take Blue Journey for instance. It is
>NOT BAD AT ALL!
I listened to pretty much every song through Mio karaoke and it's good. But take their initial marketing strategy
>no Hololive in the name
>no Holo girls in the MVs
>separate site
>separate youtube channel
>separate twitter X thing

Here is said channel
>No Hololive mention in writing or branding except inside the "about" thingy
>NOT A SINGLE FUCKING HOLO IN ANY THUMB except in the past 3 months after they clearly panicked

Everything about this project screams
>IT'S NOT FOR YOU, HOLOLIVE AUDIENCE
and, at the same time, it screams
>HEY OUTSIDE AUDIENCE! H-HAHA, NO NO, WE ARE NOT HOLOLIVE, WE DON'T EVEN KNOW THEM!

That's the most retarded strategy because it sends a clear signal to the existing audience
>we're trying to get another audience, bigger better and NOT YOU!
What is the result of that attempt? Unwillingness by the existing audience to help the project to be successful as it becomes an existential threat similar to what Disney put some of their employees ten years ago
>having their techies train their own H1B replacements

That's the mistake of every of those failed attempts at expanding their audience
>pretending not to be Hololive to the outside audience
>EXPLICITLY signalling to the existing audience they are not welcome to be part of the audience of the new projects
By the way, everything said above applies to ReGloss as well, at least in the initial marketing campaign