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/lit/ - Literature


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14832470 No.14832470 [Reply] [Original]

>... the modern manufacturer has to “educate” the masses in the culture of consumption. The mass production of commodities in every-increasing abundance demands a mass market to absorb them.
>In the period of primitive accumulation, capitalism subordinated being to having, the use value of commodities to their exchange value. Now it subordinates possession itself to appearance and measures exchange value as a commodity’s capacity to confer prestige—the illusion of prosperity and well-being.
>In a simpler time, advertising merely called attention to the product and extolled its advantages. Now it manufactures a product of its own: the consumer, perpetually unsatisfied, restless, anxious, and bored. It “educates” the masses into an unappeasable appetite not only for goods but for new experiences and personal fulfillment.
>Consumption promises to fill the aching void; hence the attempt to surround commodities with an aura of romance; with allusions to exotic places and vivid experiences; and with images of female breasts from which all blessings flow.
>The apparatus of mass promotion attacks ideologies based on the postponement of gratification; it allies itself with sexual “revolution”; it sides or seems to side with women against male oppression and with the young against the authority of their elders. The logic of demand creation requires that women smoke and drink in public, move about freely, and assert their right to happiness instead of living for others. The advertising industry thus encourages the pseudo-emancipation of women, flattering them with its insinuating reminder, “You’ve come a long way, baby,” and disguising the freedom to consume as genuine autonomy.
>Similarly it flatters and glorifies youth in the hope of elevating young people to the status of full-fledged consumers in their own right, each with a telephone, a television set, and a hi-fi in his own room. The “education” of the masses has altered the balance of forces within the family, weakening the authority of the husband in relation to the wife and parents in relation to their children. It emancipates women and children from patriarchal authority, however, only to subject them to the new paternalism of the advertising industry, the industrial corporation, and the state.

I've started reading The Culture of Narcissism and I must say it's an eye opener, not necessarily because it says things I haven't suspected before but because it states them so concisely. Written in 1979, how much does it describe today's society?

>> No.14832708

>>14832470
there is a now-defunct blog called The Last Psychiatrist that might catch your interest, and his entire blog can be read as a commentary towards your question.

But take with a grain of salt because he belongs to a long line of "neurotic/depressed/angst-ridden psychologist who uses their psychological theories to justify their hatred (which itself is narcissistic)

having a healthy ego-complex is fine and normal

>> No.14832729

Pdf link?

>> No.14832790

>>14832470
>>14832708
ALL THE THINGS SHE SAID
ALL THE THINGS SHE SAID
RUNNING THROUGH MY HEAD
RUNNING THROUGH MY HEAD
RUNNING THROUGH MY HEAD

>> No.14832921

>>14832790
you k-no-w, t.a.t.u. was was conceived from the outright to give out exploitative-lesbi vibes. psychoanalyze that! bitchass!

>> No.14832935

>>14832921
no

>> No.14832992
File: 1.85 MB, 1287x1800, master.jpg [View same] [iqdb] [saucenao] [google]
14832992

>>14832470
hmm yeah tell me if anyone else knows some good sociological books like this. by "like this", i mean concise, accessible, not extremely academic. ive started reading it and enjoyed it as well. even blogs/magazines like >>14832708 , rip
look at this cool cover of master & margarita

>> No.14833026

>>14832470
American culture hasn't really changed for like 50 years, probably much longer

>> No.14833083

>>14832935
i'm following two (russian) girls on insta who did a cosplay on t.a.t.u. they naturally have a similar style, so the resemblance is uncanny, and they are quite pretty

one of them also did a NGE cosplay, and its amazing, and they aren't really cosplayers/RP-ers in any usual sense of the word, and ofc you will never know their @'s

>> No.14833203
File: 34 KB, 583x504, TLP_The-careful-study-of-fiction.png [View same] [iqdb] [saucenao] [google]
14833203

>>14832708
>>14832992
hotelconcierge.tumblr.com is him (although also defunct), despite the insistent denial of his reddit fanboys.

Posting a couple /lit/ related TLP quotes

>> No.14833214
File: 68 KB, 930x691, Work.png [View same] [iqdb] [saucenao] [google]
14833214

>>14833203
2/

>> No.14833223
File: 65 KB, 755x1049, TLP.png [View same] [iqdb] [saucenao] [google]
14833223

>>14833214
Last/
For the canonposters

>> No.14833256

>>14832992
The Technological Society - Jacques Ellul

>> No.14833308
File: 2.28 MB, 1264x1938, cyberiad.jpg [View same] [iqdb] [saucenao] [google]
14833308

>>14833203
>>14833256
thanks

>> No.14833836

>>14832470
Those are all merely anti-semetic canards, I assure you.

>> No.14833856
File: 2.88 MB, 1448x1302, neverchange.png [View same] [iqdb] [saucenao] [google]
14833856

>>14832935
>>14833083
jk bb dont wanna blueball u, but you'll still never know their @'s

>>14833308
i'll upload smth for you 2 read, but first tell me where did you find these nice covers?

>> No.14833888
File: 333 KB, 1258x1742, difference & repetition.jpg [View same] [iqdb] [saucenao] [google]
14833888

>>14833856
i usually search on google but i put it in lots of different languages.
this is the chinese version of difference and repetition

>> No.14833895
File: 1.21 MB, 1040x1586, marquez.png [View same] [iqdb] [saucenao] [google]
14833895

and spanish márquez
i have to have my epubs have nice covers out of some kind of compulsion because i have to look at it a lot so i spend time

>> No.14833920

>>14833895
its actually nipponese but yes different linguos is a smrt idea

it's gonna take a while because i'm manually editing it via OCR ("he's doing it for free!") and i have smth to do later, maybe drop a link somewhere i can up it 2 u l8r-alligator

>> No.14833922

>>14832729
it's on archive.org but you can't download it....

>> No.14833965

>>14833920
yeah just email it to me gupstin at gmail com
thanks whatever it is, im sure the thread will be dead by the time you get back

>> No.14834580

>>14832729
libgen.lc

>> No.14834740

It's basically on the money. Even the seemingly hobby-horse type stuff like his argument about the degeneration of sports.

>> No.14835111

>>14833856
>>14833920

im close to being done, but thread will likely die bc im gonna sleep soon. any more takers? its basically a well-read guy in the 60's ranting about social issues of the time in a very dark-coloured-pill-esque way with tons of sass. its about 30 pages of a small book. it exists on the public internet anyhow but i'm not gonna link you to it nor give you the name of the author or book because you should wash your hands for coronavirus

>> No.14835152

>>14835111
with soap

>> No.14835879
File: 2.78 MB, 3088x1677, 20200226_025927.jpg [View same] [iqdb] [saucenao] [google]
14835879

>>14832470
Highly based book
pic related

>> No.14835901

>>14835879
wew lad

>> No.14835941

>>14832470
Lasch is right but it's really impressive how Thomas Carlyle predicted this would happen way back in the mid 1800s

>> No.14835957

>>14834580
thanks, i found it :)

>> No.14836010

>>14833026
Pretty much
Only lifestyles have been changed and updated for newer generations, but our culture has been prepackaged ever since WW2 ended

In relation to OPs question, I recommend the documentary the century of the self, as well as other Curtis docs
It pretty much tells the connection between psychology, marketing and our current developments in capitalism, namely how, in the name of perpetual consumption cycles to keep the economy flowing, they had to start convincing people to consume more, as in the product started to be presented as the end goal itself for happiness, instead of just a means of having a better quality of life