/lit/ - Literature

>>13463573
They don't need to see a commercial for the specific product they're going to buy when they've already cultivated an identity around certain kinds of consumer products. That identity is cultivated through consumption of media from a young age. Sit a kid down in front of enough Barbie commercials and she might ask for a similar product, but not Barbie specifically. If a child cultivates an identity that John Green's publishing agent tells him to target, then it is entirely likely that child will ask his or her parents to buy a John Green book at some point. I mean for fuck's sake my dad bought ME a john green book despite having no indication that I would want or like such a thing.