/jp/ - Otaku Culture

I mean, it all comes down to social capital.

Does liking X give me social capital? If yes, then show it off.
However, being too into something that isn't mainstream will actually detract from social capital. That's where you get your so called "ironic weebs". They have found a demographic that will give them attention for liking something, but can't go too deep or be too serious about it.

The more normalfag someone is can be directly derived from how much they value social capital, and how much they're willing to sacrifice for it. Look at Instagram to get an idea of what the main sources of social capital on the internet tend to be.