/fa/ - Fashion

>In 1998 while working with Master perfumer Maurice Roucel to recreate “the scent of his lover's sweat …erotic, musk, skin”, the designer fell in love with the musky floralcy of Givaudan's Velvione©, that was profusely poured into the base of Helmut Lang eau de parfum and cologne, both launched in 2000.

> But how does Velviona smell? A macrocyclic musk developed in the Givaudan labs, velvione© is inexpensive, alluring and above all musky in the best possible way. Think of that addictive baby skin scent everybody loves. Moreover velvione© is only barely animalic and favors a petal velvetiness that blends well in floral bouquets adding a captivating glow, so it perfectly fits the ‘90s cerebral clean vibe in fragrance. The prominent powdery radiance has a vintage connection, close to the retro elegance of nitromusks like must ketone (think of vintage a sheer Chanel No. 5 muskiness) which is an extension of Lang’s sober palette.

Wearing Helmut Lang Eau de Cologne now and it does have an addictive quality to it.