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Anonymous Wed Feb 8 15:52:40 2023 No.17478964 [View]
File: 80 KB, 1100x733, t-shirt-dhl-vetements.jpg [View same] [iqdb] [saucenao] [google]

>fashion brand releases some stupid item as a joke
>Hypebeast and Highsnobiety start talking about it
>shit spreads to social medias
>99% of people say it's dumb as fuck and make fun of it
>bunch of avant-garde retards wear stupid item to get some attention on social medias
>item becomes sold out and now sells for 10x its MSRP on second hand websites
What's the name for this phenomenon?

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