/fa/ - Fashion

>>15588955
>Most of the movement is made of plastic and is designed to be self lubricating, calibre 2250 was named Autolub but was also known as Astrolon and Sytal. The only metal parts are the keyless works , balance and mainspring barrel. As a Skeleton wristwatch Tissot cleverly reversed the normal layout allowing the balance to be seen through the dial. Tissot also developed their own shockproof system and lessened the parts from 91 for the average watch to 52 with some parts of the construction automated.
>Sealed hermetically the idea behind the IDEA was to have a mechanical watch that was cheap to make needed no servicing and was an affordable option for the customer. The early 70's was a heady time for Swiss watchmaking and the industry was about to undergo some radical changes. The Neuchatel Observatory chronometer trials had just closed. The first auto chrono wristwatches had emerged. Pulsar had plans to launch their LED in the spring of 72 and LCD was on its way.
>At the onset of the quartz revolution Tissot must have hoped they had a winner with this funky affordable Swiss timepiece but history tells us it failed. The (SEIKO) quartz juggernaut rolled over the Swiss industry leaving a trail of destruction, so much so that a mere 7 years later SSIH was in deep financial trouble. ASUAG ( Allgemeine Schweizerische Uhrenindustrie AG ) was also facing liquidation. ASUAG was the worlds largest movement maker and parent company to GWC, General watch company. Desperate bankers forced both companies to merge in 1983 to form BAKA. In 1985 Nicolas Hayek the executive that oversaw the merger made the company private along with Swiss bankers and private investors. The initial restructuring coincided with the birth of the Swatch watch.