Are you ready for the NEW McDonald's?

[Anonymous No.6474423]

>McDonald's CEO Steve Easterbrook announces a new plan to modernize the burger chain. The new plan will focus on franchisee marketing, corporate cost cutting, food quality and streamlining management.

http://reuters.com/article/idUSKBN0NP12520150504?irpc=932

Pic related, it's meat.

[Anonymous No.6474431]

think how weird it would be if mcdonalds somehow managed to serve in n out quality burgers.

[Anonymous No.6474433]

>>6474431
Imagine if they could even achieve Burger King quality.

[Anonymous No.6474466]

As long as I can still get my Double Sausage & Egg McMuffin and coffee on the way to work I'll be happy.

[Anonymous No.6474506]

>>6474433
I don't get it, they do already?
BK is the absolute bottom rung of the chain fast food ladder. You can't go lower than BK.

[Anonymous No.6474507]

corporate cost cutting and food quality.... so they are going to make it even shittier?

[Anonymous No.6474511]

>>6474507
Corporate cost cutting, I assume, means reducing overheads and cutting out redundant management. That way, they can put more money into food quality.

[Anonymous No.6474512]

>>6474506
they definitely are not. theyre a tiny bit above mcdonalds, but arent the same thing so cant be really considered the same. all the worldwide burger chains are equally shit quality. now i would be impressed if mcdonalds achieved, say, burgerville (oregon state) quality food, as a fast food chain

[Anonymous No.6474518]

McDonalds is a sinking ship, it will be dead in the US by 2030. The Japs will still love it though.

[Anonymous No.6474519]

>>6474511
which seems to go hand in hand with making more of them franchises? im not going to hold my breath, but if they get better quality good on them

[Anonymous No.6474532]

As shit as McDs is I love their fries, that shit is scientifically engineered to be addictive.

[Anonymous No.6474533]

>>6474431
If they could get to maybe a Wendy's level I could actually foresee going there in the event I need fast food (which, granted, isn't often), but as it is it's still the bottom of the bottom tier.

[Anonymous No.6474545]

>>6474506
Nigga what? Whopper is the bomb, yo. You trippin

[Anonymous No.6474548]

"announces a new plan to modernize the burger chain. The new plan will focus on franchisee marketing, corporate cost cutting, food quality and streamlining managemen..ug oh

[Anonymous No.6474573]

>>6474506
BK actually puts more than a teaspoon of sauce on their burgers.

[Anonymous No.6474584]

>>6474532
This
I am firmly in the belief that they use poppy oil or something else similarly addictive as fuck for the chips

[Anonymous No.6474596]

Wonder what Joey thinks of this. He hates McDonalds enough already.

[Anonymous No.6474603]

>>6474584
It's the grease. Humans are programmed to find foods high in fat/sugars delicious as fuck. McDonalds fries are like 75% pure grease, so it's no wonder they're delicious. Also, salt is tasty, and Mickey D's has the saltiest fries I've had in fast food.

[Anonymous No.6474605]

>>6474506
BK burgers are actually brown and black

Mac D's are at best a sort of washed out grey

[Anonymous No.6474609]

Reminder to BK/McD fags that the restaurants will vary above/below each other in tier at the respective sites and that arguing about it makes you retarded

[Anonymous No.6474613]

>>6474609
I'd say arguing about the quality of a fucking fast food chain in the first place makes them retarded. All fast food is shit.

[Anonymous No.6474618]

Haven't been to McD in 5 years or so and I only bought a soft ice then.

Why would you buy a $3 hamburger when you can get a $2 fresh pizza slice, or a fresh sandwich from a smaller place without a line nearby.

[Anonymous No.6474619]

>>6474506

>He's never been to Jack in the Box

[Anonymous No.6474629]

>>6474619
Jacks is god tier of fast food. Bacon Ultimate and 4 tacos fuck god yes

[Anonymous No.6474636]

>>6474629
How fat are you?

[Anonymous No.6474650]

>>6474605
>brown and black
BK uses a conveyer-belt char-broiler for their meat.

>washed out grey
McDick's uses steam trays

[Anonymous No.6474669]

>>6474636
morbidly obese

naw, average. i dont get jacks more than like once a month

[Anonymous No.6474722]

Hey McDonald's, you wanna save money? Stop putting two fucking slices of cheese on everything. One is fucking plenty.

[Anonymous No.6474732]

>>6474722
Blasphemy.

[Anonymous No.6474761]

I had one of their new 1/3 pound sirloin burgers the other day (Lettuce, Tomato, Onion, Pickle, Ketchup, Mustard, Cheese) and it was surprisingly good. The total was nearly $10 though (Got large fries and a Dr. Pepper too) but it was a pretty good fast food burger.

[Anonymous No.6474775]

>>6474732
amen sir

[Anonymous No.6474787]

mcdonalds makes my turds really dry and hard and flakey so i try not to eat it

[Anonymous No.6474792]

>>6474761
>sirloin burgers
where do these exist?

[Anonymous No.6474917]

Daily reminder that hipsters come on /ck/ to bitch about McDonald's because it makes them feel edgy and contrarian as they suck up a six dollar Starbucks frappichino.

[Anonymous No.6474919]

>>6474917
im actually sipping a 12 cent cup of tea that i just brewed myself.

[Anonymous No.6474959]

>>6474596
I don't know, most of his beef seems to be with them diversifying their menu and trying to please everyone, which is ironic when you look at what happened to his channel.

[Anonymous No.6474979]

I don't see how McDonalds could possibly achieve high quality burgers with their techniques and means.
Besides, that would be a transformation too radical. It would be wiser for them to just buy a smaller brand and make it global maintaining both markets (cheap fast food and good burgers) on their reach.
What would be great is a global coop-style chain of independent burger places offering high quality meals, not shitty McDonalds trying to be In-n-Out.
Hope they fail hard.

[Anonymous No.6474997]

>>6474979
This, people go to McDonald's because they know exactly what they are going to get. It's not going to be quality but it's going to be cheap. If all the McDonald's are franchised then some are going to be good and some will be shit, which will make some people not want to take a chance.

[Anonymous No.6475006]

It's all talk til they actually do it as far as I'm concerned

[Anonymous No.6475064]

>>6474619
Some of us aren't fortunate enough to have them local.

Us Long Islanders live in isolation from all but the most popular fast food chains. There's not a single Chic Fil A, Jack in the Box or Hardees around, and only recently we've started seeing Sonics popping up in the area.

[Anonymous No.6475068]

I heard McDonald's was going down
It's surprising because they seemed like a juggernaut for such a long time
What happened?

[Anonymous No.6475075]

>>6474506
>BK is the absolute bottom rung of the chain fast food ladder. You can't go lower than BK.


Harvey's begs to differ.

[Anonymous No.6475078]

>>6475068
they listened to the opinions of people that will never eat there. they started pushing "premium" "healthy" options instead of embracing who they were and what made them successful, pumping out cheap shitty hamburgers and pushing them on teenagers and low income communities

its what tacobell is doing now with their rebrand, they want the chipotle market of "premium" taco munchers and turning their back on teenagers that are high at 4 in the morning

[Anonymous No.6475086]

>>6474997
>mcdonalds
>cheap
I don't know if this is the situation in america, but here in Holland you can get twice as much food for the same price as mcdonalds in most other fast food places, especially snackbars.

[Anonymous No.6475109]

>>6475078
Maybe it's because of my area but McDonalds is in no way cheap for me. On the rare occasion I do get it, the McDouble is like 1.49 and a Big Mac combo is over 7 bucks!

For food of that low quality it should not cost me that much, I can get a double double meal at In-n-out cheaper then most of McDonald's combo.

I totally agree that they need to realize what they are, they're a safe net, you know what you're getting it's not the highest quality but people still get it. Their prices need to reflect that.

[Anonymous No.6475163]

>>6474431
Imagine if they had a deli selection of steaks and you pointed to the steak you wanted ground up for your burger.

That's what I do at home. Nothing has ever beat my burgers.

[Anonymous No.6475198]

>>6475078
This. McDonalds has been trying to hard to penetrate a segment of the market that they should've known they couldn't get because they're known for being the one-stop shop for the poor and the desperate.

[Anonymous No.6475248]

OH god I hope they begin to introduce new foreign shit into the American stores like a lamb burger or the black burger

[Anonymous No.6475276]

>>6474506
>BK is the absolute bottom rung of the chain fast food ladder.
Everything about that sentence is wrong.

McDonalds is currently the lowest in the burger department and arguably a mid-tier chicken.

Burger King is a mid-tier burger with with a low tier chicken.

There was literally a thread about this yesterday explaining how McDonalds corners the market in high amounts of cheap stuff while Burger King makes the fancier $5 burger.
However, the only reason to go to a Burger Kings would be if there's no Carls Jr, Jack in the Box, or In and Out around.

[Anonymous No.6475282]

I can't remember the last time I bought anything from their main menu; chicken nuggets are for little kids and a big-mac is a little tiny thing, as are the rest of their sandwiches. For 7 dollar 'meals' they are never worth even considering, despite somehow having 1000+ calories for a sandwich, fries and soda. I don't even want their fries or anywhere because eating greasy, salty potato strings is never appealing at any fastfood restaurant.

McDonalds HAD two things going for them: their 'dollar menu' which is now a 'value menu' which has nothing to offer over any other fastfood chain because the only two items worth buying (the mc-chicken and the mcdouble) aren't even a dollar anymore, they're like 1.50 at least. They had come out with a couple variations of their cheeseburgers, but they really did suck, with maybe the exception of their onion-burgers.

The second is their breakfast which only has a couple desirable items, and it's really the only reason one would go there. Their egg mcmuffin meal is like 5 bucks, and it actually has the LEAST amount of calories out of any fast food value menu item, so it's a shit value too. They're being taken over by tacobell, which has a lot more variety in their breakfast, and products in general.

I feel like the only reason one would want to go to a fastfood restaurant is to order al-a-cart, or a bunch of custom items that are like opening little presents, rather than a "food, side order, drink" thing.

[Anonymous No.6475284]

>>6474506
This. Bk is horrible.

[Anonymous No.6475292]

>>6475248
>tfw you read this post and in your country can actually get a lamb burger from maccas.

[Anonymous No.6475298]

>>6475292
I am really jealous of foreign mickie D's

Fuck all we got is chicken and beef and that fish sandwich

[Anonymous No.6475299]

>>6475282
>LEAST amount of calories makes it shit value

There's no way you weigh under 300lb.

[Anonymous No.6475307]

>>6475299

I don't go to fast food restaurants, I am criticizing why they suck and why anyone would go to them in the first.

I am a healthy 200lb man you cucklord.

[Anonymous No.6475310]

>>6475298
We do alright for cool stuff, not that I go there often. We got lamb, Angus beef (which is actually decent quality), and the "kiwiburger" which has an egg and beetroot and stuff on it. There's a few other things I think but I don't go often enough to remember. They also just brought back those hot and spicy shaker fries things, and there's a price war on frozen coke so a large from anywhere is $1NZD (like $0.70 ameribucks or something).

[Anonymous No.6475317]

>>6475086
European McDonalds attempt to be fancier.

When I was in the Netherlands, a basic meal costed about 10 euros; keep in mind I was in Amsterdam so this was rather expensive.

In Jew York, I would have paid about 4-5 euros for the same meal. If I was on a budget, I would have bought 3 dollars/ 2.80 euros worth of food from the dollar menu and just made a meal of it.

[Anonymous No.6475334]

>>6475109
mine is 99 cent big macs with purchase of medium fries, so for under $9 you get 3 sandwiches and more fries than you can eat

[Anonymous No.6475338]

>>6474423
OP pic is meat, shit McCrap serves sure ain't.

[Anonymous No.6475345]

>>6474917
Knob Creek, Coke from a 16oz can and ice from a fountain drink dispenser.
Starbucks has shitty burnt coffee.

[Anonymous No.6475348]

McDonalds is removing the dollar menu.

[Anonymousse No.6475357]

>>6474423
I don't think McDonald's can turn it around. The image that worked so well for them in the 70s works against them today. Their time has come and gone.

Oh sure there will most likely always be mcdonalds. I doubt however that it'll ever be more than a shadow of what it once was.

[Anonymous No.6475365]

all i want is for fast food to stay fast food. greasy shit that should only be consumed when drunk or high as fuck. don't go all health initiative on me, i don't want that. i know what i'm getting into when i'm visiting mcdonalds.

[Anonymous No.6475371]

>>6474512
FUCK
BURGER
VILLE
I went to one in Albany and they charged like $2.50 for the rosemary fries. That would be fine if I got more than 15 fries and they weren't greasy and soggy.

[Anonymous No.6475387]

>>6475282
Double cheeseburgers here are like $1.25, for the longest time I didn't know you could actually buy them.

It's kinda weird to think you could literally go to McDonalds and order "just a hamburger".

[Anonymous No.6475485]

>>6475307

>"healthy"
>200lbs man

you forgot the 24% bodyfat part

[Anonymous No.6475519]

>>6475365
fuck you I want to feel a little bit better about my laziness in cooking that sends me to fast food

[Anonymousse No.6475528]

>>6475387
You still can. Do it next time you visit and see for yourself what warm soft greasy cardboard really tastes like.

[Anonymous No.6475529]

>>6474722
Atleast they aren't like in'n'out where they charge 50 cents just to put it on.

[Anonymous No.6475530]

This who thread is airwolf. Roy Rogers is the only edible fast food.

[Anonymous No.6475540]

>>6475485
>muscle and bone weighs nothing!

Literal retard.

[Anonymous No.6475554]

I see nothing but diasaster for Mcdonald in the foreseeable future

even the menu right now is far too complex for its workers to get right
so they need to go even more simpler

[Anonymous No.6475570]

>>6474792
Spangles has them

[Anonymous No.6475579]

>>6475530
Dude Roy Rogers was my favorite when I was under 10 but the only location I know of since then is a truck stop on the way to DC. That one is excellent and whenever I stop there I need to eat there no matter what other food they have.

[Anonymous No.6475612]

>>6474619
>He's never been to Wendy's

[Anonymous No.6475622]

>>6475276
by what metric? It's definitely not the worst as far as sales go.

[Anonymous No.6475739]

>>6475365

Last time I got drunk all day, I ate two teen burgers and medium onion rings from A&W and then a McChicken and a Deluxe angus burger with a large order of fries that night. It was awesome, and Im a skinnyfat upper-middle class kid.

[Anonymous No.6475755]

>>6474518
>The Japs will still love it though.
that's because their menu and ingredients are different

[Anonymous No.6475763]

[Anonymous No.6475768]

>>6474423
What's wrong with efficiently rolling bacon?

[Anonymous No.6475774]

>>6475163
Try grinding some frozen butter or even slab bacon with it. Sure, it will kill you if you do it all the time but you should live a little every once and awhile.

[Anonymous No.6475777]

>>6474423
>food quality
good, McDonalds has the saddest food of any chain I've eaten at.

[Anonymous No.6475862]

>>6474433
Buger King is way shittier than McDonalds. And McDonalds is shit.

[Anonymous No.6475873]

>>6474917
Frapps are 1/2 price through the 10th between 3 and 5 PM.

[Anonymous No.6475875]

>>6475763
would work if they didn't just throw your food inside

so many times i get all my fries dumped at the bottom of the pack or my burgers on their side

[Anonymous No.6475877]

>>6474997
Cheap? I bought a "value meal" and a six piece awhile back. Shit cost me $13.

[Anonymous No.6475901]

>>6475877
you can get 10 burgers for that price. You just can't read a menu

[Anonymous No.6475908]

>>6475877
>buy enough food to feed three people
>surprised that it's expensive

[Anonymous No.6475918]

>>6475763
What keeps it all from falling out the bottom when that sloppy tossed food soaks it with grease.

[Anonymous No.6475927]

Just give up already. Their time has passed. Society has evolved and we've gone back to our roots and rediscovered importance of proper nutrition.

An animal's primary function is to find food and if you look at any wild animal you'll see that it devotes most of it time doing that. Only then will it seek out a mate. Humans are no different but we evolved to manufacture our own food so that we didn't need to hunt for it any more. But during the baby boomer era good nutritious food was phased out for more profitable food and humans eventually lost sight of why we eat. So we ate (and got addicted to) salt and sugar filled crap that has the nutritional value of plastic. McDonald's represents that. It's shitty plastic food that has no nutritional merit and has been extensively tested to be as addictive as possible to children, which raises some moral and ethical issues. I don't trust them.

[Anonymous No.6475933]

>>6475908
They do gouge you on chicken compared to other places.

[Anonymous No.6475967]

>>6475307
Doubt it you have to be above 6 feet tall to be a healthy 200lbs. I'm 6'8 198lbs currently.

[Anonymous No.6475980]

>>6474466
>being a McDonald's regular

[Anonymous No.6475984]

>>6474423
>cost cutting
>food qualitY

Why did they even bother saying food quality? Everyone knows that's horseshit right off the bat.

[Anonymous No.6475996]

>>6474423
They've got some sort of weird personalised burger thing going on right now. Just looking at the banners I'm scared of it. That's not what I go to McDonald's for. I go to proper takeaway for that. I think I'm going to stick to Hungry Jack's when I want cookie cutter shit from now on.

Maybe sometimes Oporto.

[Anonymous No.6476030]

>>6474431
>>6474433
Imagine if /ck/ could cook for itself

[Anonymous No.6476036]

>>6475967
Is that like a rare thing? Most men I know are between 5'10 and 6'2.

[Anonymous No.6476052]

I heard they might do an all day breakfast menu.

Considering that breakfast is literally the only thing McDonald's does right, I might actually go to one for the first time in a long, long time

[Anonymous No.6476062]

>>6475877
Holy fuck did you actually buy the 6 piece? That is the most over priced item on the menu. Two 4 pieces is cheaper than a 6 piece.

[Anonymous No.6476092]

>>6475996
>They've got some sort of weird personalised burger thing going on right now.

It's revolutionary. You can use a computer terminal to ask them to hold or add more of items. The thinking is that this will lure back customers who are eating at Chipotle. Because, you know, personalization is the only difference between Chipotle and McDonald's.

Their order entry program is limited to 10 times the amount of any item. There were news stories last week about a guy who tricked out a Big Mac with 10x of everything, for about $25.
http://www.thedailymeal.com/eat/man-creates-900-mcdonald-s-burger-maxes-out-new-system

[Smith the DEA Agent No.6476100]

>>6476052
They're already doing a trial run of an all day breakfast concept in Hong Kong every Sunday.

[Anonymous No.6476110]

>>6475996
hungry jacks manages to be worse than mc donadl or even what it was supposed to be, burger king

[Anonymous No.6476111]

>>6475068
>"alternative" places pop up with fresher, better food (Chipotle, Chick-fil-a, Steak and Shake, etc.) for prices that aren't much higher (once drinks combos are considered)
>Growing vegan/vegetarian/gluten-free/generally healthier food movements (despite rising obesity rates)
>Lack of focus on normal market (poor people, low income areas, high teenagers, etc)
>Rising cost of their cheap, shitty food - especially in combos.

[Anonymous No.6476122]

>>6476100
Fucking Hong Kong

I want my giant ass pancakes and greasy hasbrowns.

McDonald's breakfast is the best when you're out til the early morning, or on a roadtrip or something.

[Anonymous No.6476127]

>>6474997

They are only talking about going from 90% ownership to 81% ownership, so about 9% more McDonalds will be franchised.

[Anonymous No.6476132]

>>6476092
https://www.youtube.com/watch?v=nlf2qej33eU
he gets it with a large diet coke
perfect

[Anonymous No.6476367]

>>6474532
Its just msg

[Anonymous No.6476379]

>>6474433
It's funny cause I'm French and MC is mile better than BK there. And cheaper.

[Anonymous No.6476383]

>>6475086
This is achieved because 90% of the small ones don't follow half the regulation and taxes that MCdonalds can't avoid for being a big company.

[Anonymous No.6476409]

>>6474423
>food quality
I'll believe it when I taste it.

[Anonymous No.6476416]

>>6475774
not him, but my family grinds bacon in place of fat with fresh venison every now and then for deer burgers. Stuff is good

[Anonymous No.6476548]

>>6475877
I can get like 12 grill onion cheddar burger with that price, and it take me 3 of it to make me full.

[Anonymous No.6477339]

fun fact: mcdonalds is a real estate holding company. only 25% of thier money comes from food.

[Anonymous No.6477344]

>>6477339
would not all franchises have the same kind of break down?

[Anonymous No.6477380]

>>6475927
To be fair, the Baby Boomers were born into that.
It was really their parents who grew up eating dirt (and Hershey's "chocolate") who thought that TV dinners and canned fruits were atomic space-age wonders.

[Anonymous No.6477414]

>>6474787
Do you normally try to eat your turds when you DON'T go to McDonald's?

[Anonymous No.6477416]

>>6474997
McDonald's isn't cheap any more though. That's their big problem, not the food.

[Anonymous No.6478251]

>>6475579

I too love that rest stop

[Anonymous No.6478294]

Somebody post cute pancake girl

[Anonymous No.6478301]

>>6474423

so, exactly what mcdonalds did a decade ago when supersize me came out?

mcdonalds is the bottom-tier junk food joint, just like walmart is the bottom-tier department store. Nobody normal shops there anymore, even poor people just go to a grocery outlet or dollar tree

the real question is, how long can mcdonalds coast on their brand alone? It took sears about two decades to make their brand irrelevant

[Anonymous No.6478312]

>>6474506

You've never been to a Taco Bell, I take it? Even then, the average Burger King has better quality food than Mcdonalds if only because their meat actually tastes like meat and their buns aren't cardboard.

Wienerschnizel and A&W are pretty shit as well but the quality isn't consistent amongst their stores.

[Anonymous No.6478332]

>>6474979

The main issue is their hiring practices, Mcdonalds pays min wage and caps your hours so you can't get benefits. As a result, only the dumbest people work there (redguards, migrant laborers tec) because even picking grapes pays better. Every time I walk into a regular Mcdonalds (aka, a non-franchised outlet) I immediately regret it because the staff usually don't wear their uniforms and sit on their cellphones letting my food burn (and Mcdonalds food can barely be called food as is).

If McD had any sense, they'd franchise out more stores because it's clear that McD corporate cannot run day to day operations for shit. Likewise, most towns usually have 2-3 McDs on their main drag within ten miles of each other and divide their revenues as a result. There's just too many stores, most of which are staffed by shit employees. The expensive food (McD's value menu in my state is now $6) doesn't help either when even grocers can sell you a cheaper meal. Mcdonalds only has convenience, but only if you live in a suburb and commute in a car every day.

[Anonymous No.6478340]

>>6475086

It's no secret that euro McD is better than American McD. Here in the states, Mcdonalds is what your workaholic parents buy for dinner because they don't have any time to make food, or it's what you pick up at a truck stop. Then again, $10 meals aren't cheap against making your own food, but it's still cheaper than a proper $15 or $20 meal at a Carls Jr or deli inside a grocery store.

[Anonymous No.6478351]

>>6477380

canned fruit is great though I just like being able to store my peaches at room temperature until I want to cook

[Anonymous No.6478360]

>>6475086

It's no secret that euro McD is better than American McD. Here in the states, Mcdonalds is what your workaholic parents buy for dinner because they don't have any time to make food, or it's what you pick up at a truck stop. Then again, $10 meals aren't cheap against making your own food, but it's still cheaper than a proper $15 or $20 meal at a Carls Jr

[Anonymous No.6478377]

>>6478332
Actually, that's precisely the conclusion McD's has come to. Article "McDonald's to Refranchise 3,500 Restaurants Worldwide" on http://www.entrepreneur.com/article/245809 published just today.

"While 81 percent of McDonald's locations worldwide are currently owned and operated by franchisees, the company wants to increase that percentage to about 90 percent by the end of 2018."

Besides company-owned store employees sucking, they're about to cost more, as McD's caved in to pressure to pay increase pay by $1/hr within two years in company-owned US restaurants. The way they'll pay for it is by selling virtually all their company-owned US restaurants to franchisees. Then they can keep boosting their wages and brag about how all their workers earn at least $15 an hour.

[Anonymous No.6478379]

>>6478377

True, and it's a good start. I'm not certain if they'll be able to implement it though, because in many cases it would require downsizing (aka, two franchises in a town going down to one) which goes against their corporate philosophy.

[Anonymous No.6478441]

>>6475163
>he doesn't beat his burgers

[Anonymous No.6478925]

>>6474423
Cost cutting means they're going to fuck the poor even more by keeping wages stagnant reducing benefits reducing hours and making the salary managers pick up the slack, layoff thousands in corporate and put even more pressure on their suppliers.
Food quality will be negligible at best and then they'll throw money at advertising.
Fuck them.

[Anonymous No.6478995]

McDonalds will never stop being shit until they quit using that shitty "Fancy Ketchup" and switched to a decent brand.

[Anonymous No.6479004]

>>6478925
Their advertising is complete shit. Easily the worst advertising of any company I've seen consistent advertising from for the past five years. See the following:

https://www.youtube.com/watch?v=0kEJf3zKlWQ

There is no meaning behind this. It's garbage. It's as bad as Fiat/Chrysler using Joan Rivers to sell their sports cars, yet the advertising that McDonald's manages to run is consistently shit and never good.

[Anonymous No.6479012]

>>6475763
I've been doing the same thing for years when I eat at the McDonalds by work.

One of my coworkers called me a genious when he saw I made a bowl for my fries out of my bag.

[Anonymous No.6479038]

>>6479004
Shit advertising for a shit company.

The crown to cancerous commercials goes to dust and their meme commercials

[Anonymous No.6479040]

>>6479038
*fiat

[Anonymous No.6479208]

>>6475877

>ordering outside the value menu

People who eat fast food because it's cheap don't even know that items exist outside the dollar menu. You dun goofed if you were looking for cheap food and ordered normal people items.

[Anonymous No.6479413]

>>6475755
No the menu is pretty much the same with a few different things specific to the Japanese market. The difference is that they make everything except the fries fresh for pretty much every order. High traffic areas utilize the hot plate trays but those burgers are gone so fast anyway. However if you've ever had a freshly made Big Mac in America you've had the exact same tasting Big Mac as here.

However McDonald's is quickly losing the Japanese market. McD is expensive here and is currently sitting a few yen under the much nicer and tastier burgers at Mos Burger and all the other Japanese chains. At Mos Burger the ingredients and food are actually fresh and pretty quality for a fast food place. Not to mention the service is miles ahead of McD's in every way. They've been closing up chains left and right because people have realized theres not much of a reason to go to McDs anymore when compared to the competition

Plus in the past year McDs has had a number of problems. You couldn't order anything larger than a small fries for a few months because of supply chain problems with their potatos from America. There were 3 separate incidents related to chicken, one affected all fast food restaurants (with the exception of KFC), but the other two were from people finding plastic and a tooth in the chicken nuggets.

[Anonymous No.6480143]

>>6474603
>programmed
ebin

[Anonymous No.6480156]

>>6479413
>Mos Burger
>Popular

You what? They are also suffering and the biggest thing to hit Japan is the cheap buffets. McD's have been struggling in Japan since the late 90s

[Anonymous No.6480159]

>>6474603
>so it's no wonder they're delicious

At the price they are asking for? Near price of a combo meal or identical to the Infinite fries from Red Robins

[Anonymous No.6480243]

>>6475163
>that's what I do at home

[Anonymous No.6480249]

>>6474423
McDonalds trying to appeal to the non-plebeian market?
>protip: it won't work.

[Anonymous No.6480251]

>>6475064

It would be Carl's JR that far north, not Hardees.

[Anonymous No.6480263]

>>6474423
I LOVE IT!

They need to deniggerize Madonis and market to white people again, that's why everybody thinks it's gross now, it might as well be Newports and grape drink, it's pure nog territory now

In Asia, it's completely different, it's preppy and professional and the service is incredible

This is what they need to do in America, only hire the nicest, most attractive teenagers, pay the hell out of them and hire from the inside so that they feel like it's a career and not a blow off job and they need to stress AMAZING cult-like customer service and spotless facilities

Next they need to utilize their appeal, they reach millions of people every single day, they should start promoting music and movies and video games... not just advertising them but finding new and interesting materials and introducing people to them, maybe some indie stuff

Finally they need dignified packaging, like the kind they had in the 80's and new uniforms, really cute ones that people are proud to wear but that look professional

As for the food... cut it WAY back, serve the same old thing but serve it PIPING hot and perfectly neat with a big smile

This will revitalize McDonald's

[Anonymous No.6480283]

>>6480263

>utilize

Stopped reading right there.

[Anonymous No.6480293]

When did you guys truly learn that eating fast food on a regular basis is wrong? Yeah, you've heard that it's bad your entire life, but when did you really start understanding it and learned to stop going out to fast food on a semi-regular basis? Fast food should be a treat that you have maybe once every few months.

I really didn't buckle down on it until just last year.

[Anonymous No.6480537]

so what was the announcement? whats new at mcdonalds?

[Anonymous No.6480580]

>>6480263
>this post

So this is what it would be like if /pol/ had a restaurant

[Anonymous No.6480616]

>>6480263
>deniggerize

I'm going to start using this word.

[Anonymous No.6480620]

>>6480537
Read the op and link you mongoloid.

[Anonymous No.6480628]

>>6474423
Let me sum up the meeting

> We acknowledge we have a problem
> We are only going to cut a couple of items
> We will try to compete with In-and-out burger with 'freshness' with premium pricing
> So, we are going to stick the same ideas

[Anonymous No.6480795]

>>6474618
Burgers at McDonalds are $1

[Anonymous No.6482068]

i've been buying fully cooked rotisserie chickens for ~8 dollars at the deli part of my local grocery store. It's fucking delicious and ready instantly since it's just sitting under a heat lamp. That's some good fast food.

[Anonymous No.6482160]

I think one thing McDonalds could do to improve their image is work on their customer service and overall image. I mean, REALLY work on their customer service. I know McDick's is basically your standard starter job with a bunch of young assholes who don't care about what they're doing and how they're doing it, but when I think of going there for food the first thing that pops into my mind is some teenager behind the counter going "WHAT CANNA GET YA'LL" as bored as possible and everything just being chaotic as fuck and it's just a really unpleasant place to be. I don't mean it needs to be like a library in there, but I dunno, something about McDonald's image just irks me. I don't get that sensation from other fast food joints.

It's like they're trying too hard to be yuppie and simultaneously catering to the lowest common denominator and it's really jarring. I guess they're introducing kale now? No. Quit it. They need to drop this whole suburban-soccer-mom-gluten-free-kale-chips aesthetic they're trying to pull off and stop trying to be something they're not.

[Anonymous No.6482166]

>>6474512
BK is only better than McDonald's when they have chicken fries

[Anonymousse No.6482195]

>>6482068
And I feedbthese to my cat. It works out cheaper than canned catfood and it's much better for him, and he eats it all, no longer underweight.

Overactive thyroid they said. Needs to be irradiated they said. Costs 1200 bucks they said. Fuck em. Roast chicken and plenty of it!

[Anonymousse No.6482214]

>>6480263
This, this and a thousand times this.

I would add that they can hire anybody, so long as they adhere to the corporate image. That's it.

[Anonymous No.6482274]

>>6478995
>"Fancy Ketchup"

That always kills me. What's so fancy about ketchup in a foil packet anyway?

[Anonymous No.6482299]

>>6482274

It's a technical term used to describe the manufacturing process and quality.

[Anonymous No.6482311]

>>6482299
What's fancy about the manufacturing process though? Do the machines sit on big doilies? Do the workers keep their pinky fingers extended?

[Anonymous No.6482321]

>>6482311

No, in order for a ketchup product to use the term "Fancy" on the packaging, it has to meet USDA "Fancy" requirements. There's specific measurements that are taken on the product to ensure quality. Basically it just has to be good ketchup, and free of shit like tomato skins or seeds, and uniformity.

Testing Ketchup all day sounds like a great way to get checked into a mental institution, if you ask me.

[Anonymous No.6482324]

>>6482321
I see. Thank you for taking the time to reply, anon.

[Anonymous No.6482334]

>>6482324

Yeah, you could have just googled it. But, it's more fun to see someone reply.

[Anonymous No.6482345]

>>6480263
I approve of this post.

[Anonymous No.6482654]

Why anyone eats there is a mystery, they must have zero curiosity or awareness as to what passes through their digestive tract.

[Anonymous No.6482674]

>pic related, its meat

is there a problem here? its literally just bacon strips that have been pressed and frozen into a singular unit to save space. the exact same pieces could come packed in single layers wrapped in gold infused baking paper and you wouldnt have a problem.

unfortunately, most people who scream "AHURRRR NOT REAL MEAT NOT REAL FOOD" are either trolling, retarded, or both. There is absolutely nothing wrong with mcdonalds food. Unless you live in some third world shit hole like america

[Anonymous No.6482766]

>>6475086
In America you can get burgers for a dollar typically at a fast food place, if you aren't high on quality.

At McDonalds in America you can get a two-meat burger with two cheese for a dollar.

[Anonymous No.6483100]

>>6480580

It sounds like back when my town had an Arctic Circle. Damn I miss that place.

[Anonymous No.6483109]

>>6480156
All the branches that were here on my first trip here back in 2005 are still here today. Can't say that about McDonalds, so they might be having problems but no where near as serious McD.

[Anonymous No.6483432]

>>6474917
while you sit eating your six dollar burger? mcdonalds isn't nearly as cheap as it used to be

[Anonymous No.6483475]

>>6480263
7/10, lolled irl and spat out my beans and rice.

[Anonymous No.6484887]

>>6474423
>corporate cost cutting
>food quality

Pick one.
Also, McDonalds is already the king of cheap ass food any more cut corners and they'll be using rat meat if that not already one of their tricks.

[Anonymous No.6484904]

>>6484887
would farming rats for meat really be more cost effective?

[Anonymous No.6485190]

>>6477380
Nope. No other generation embraced capitalism like the boomers did and they ruthlessly sacrificed quality of life for profit. Their parents didn't consider canned food to be a luxury at all. Instead it was a necessity to send food to their husbands who were at war.

But back on topic, I think that if McDonald's are to survive they need to adopt two separate menus. One for the window and one for the restaurant. The window can still serve the same quick crap that they currently do but in the restaurant you can have proper counter meals that take a little longer to prepare. Steak Diane, chicken parmigiana, Risotto, etc. Simple counter meals that you would expect to see on a pub menu.
If McDonald's ever obtained a liquor licence, and served six-packs through the window then they'd make a killing.
Add filling and nutritious meals in the restaurant and they'd become a shareholder power house.
I don't know know what a shareholder power house is but it sounded good in my head.
McDonald's need to reinvent themselves and evolve as society has evolved. Gen x, y, z, want nutritious food and are tired of being forced fed crap from everybody (parents, gov't, Fox news, restaurants, etc).

quality > efficiency

[Anonymous No.6485306]

>>6474423
>franchise marketing
aka hitting harder on social media or doing some other shit to advertise
>corporate cost cutting
???
>food quality
step up from Grade F meat, probably no better than Grade D meat (no horse testicles)
>streamlining management
???

Did this even mean anything, really?

[Anonymous No.6485316]

>>6474603
no its the beef flavoring they added to simulate the taste of beef lard

[Anonymous No.6485334]

>>6485190
that's horrible fucking idea unless they can under price their competition for counter food. I would also add that many millenniasl would rather go to more local or perceived nicer chain than mcdonalds. See Panera, chipotle etc.

[Anonymous No.6485341]

>>6484904
but i always drink my.. malk?

[Anonymous No.6485351]

>>6485306
Yes, "corporate cost cutting" and "streamlining mgmt" basically mean cutting unnecessary shit out, and probably removing some excessive management positions.

[Anonymous No.6485363]

>>6485351
what it really means is paying people less to do more

[Anonymous No.6485404]

>>6485334
>See Panera, chipotle etc.
Somebody needs to check their global chain privileges.

[Anonymous No.6485738]

>>6474506
burger king has more fresh vegetables than mcdonalds but the burgers themselves are ass

[Anonymous No.6485888]

McDonald's in Australia is decent.
I like the "fancy" maccas where you can customise your food and have it delivered to your table.

[Anonymous No.6485924]

>>6480795
>Burgers at McDonalds are $1
"burgers"

[Anonymous No.6485927]

>>6474787
this, mcd and bk make my shit so hard, it #reks my asshole. Haven't eaten there in years.

[Anonymous No.6485937]

>>6474997
>going to be cheap
mcdonals hasn't been cheep for years, what are yuo talking about ? make your own burgers and it tastes better and is cheaper.

>>6475068
they got arrogant and it lead to laziness. Plus, more and more people are aware of what they eat.

>>6475317
> in Amsterdam so this was rather expensive.
McDonalds is priced the same in the entire country.

[Anonymous No.6485939]

>>6474423
>http://reuters.com/article/idUSKBN0NP12520150504?irpc=932
They could start by making sure the fucking staff speak fucking English.

Oh and the grey paste on their burgers should probably be switched to meat, that would help a lot.

[Anonymous No.6485964]

>>6475927
Eating in the wild is a constant struggle. Finding a bees nest full of honey is like a quarterly treat
Take any tribe from the jungle and they'll be lining up at McDonald's and kfc

[Anonymous No.6486020]

>>6485924
"no true scottsman fallacy"

[Anonymous No.6486040]

I went to Mcdonalds yesterday and ordered a chicken snack wrap and a hot fudge sundae

I expected it to be two bucks and some change, but the total came out to $3.51.

What's the point of going to that fuckin' place if I can't get good, terrible food for a dollar or two?

[Anonymous No.6486044]

The fact that this thread has so many posts says a lot about /ck/

[Anonymous No.6486055]

>>6486020

"buzzwords without actually addressing my point fallacy"

[Anonymous No.6486150]

>>6486055
"butt devastated because I got called out fallacy"

[Anonymous No.6486178]

>>6486055
Your "point" was a fallacy in itself

[Anonymous No.6486182]

>>6475763
>Invented
That's just what KFC already does with their boxes.

[Anonymous No.6486605]

>>6482166
I love chicken fries. I don't love their weird sex commercial about how they are made though.

[Anonymous No.6486615]

>>6485341
*Bart cracks his brittle knuckles*

[Anonymous No.6487668]

>>6474423

One of the problems with mcd's is how they expanded in the 00's... there were so many mcdonalds near each other. Near my job there were a good 4 mcdonalds within just 2 exits from the freeway. Scale some of that back, and work on producing good tasting burger patties and they'll be fine. Toast the middle bun of the big mac again.

[Anonymous No.6487699]

>>6474506
I tend to agree with that. BK is retard shit tier. It’s easy to tell if someone is trash if they go to BK. At least I see Mexicans in McDonalds along with trash diaspora of every other race, but bk, literally only blacks and honey booboo status white trash go there. I sometimes see an old white couple, but it’s because they have been getting whoppers since 1957 and are not changing. BK breakfast is also Red Cross disaster relief tier food. I’d eat pet food over it.

[Anonymous No.6487721]

>>6487699
Pretty sure theres a campaign on here against BK for some reason. Pretty much everything on BKs menu is better than McD's except the fries (which are good but not as good) and their chicken dishes (which are shit).

But their burgers are easily the best of the big 3

[Anonymous No.6487753]

>>6487721
>Pretty sure theres a campaign on here against BK for some reason.
> campaign on here against BK for some reason
> against BK for some reason
> some reason
>reason
Their food is shit and you have horrible taste in burgers and probably food in general. That is the reason. I’m not saying McDonalds is GOAT tier food, or for that matter any of the big chains, but BK is easily and consistently the worst.

[Anonymous No.6487756]

>>6487721
>thinking BK is the best when they have to resort to bootlegging the big mac to try to win over customers

[Anonymous No.6487772]

McDonalds is the lowest tier nothing is below it maybe those burger buddies you got in school that were steamed in the bag

One tier up is Burger King and Sonic and Jack in the box wendys

One above that is carls jr/hardees and and whataburger and rallys/checkers these are the better widespread chains

Above those is stuff like In N Out and culvers ect aka the good drive through burger places

Above that is non drive throughs like 5 guys and habit burger and shake shack

Top tier are local places like Vickeys resturant in San Bernardino and Mega Tom's burgers in Murrieta california

[Anonymous No.6487777]

>>6487756
McDonalds copied them for years with the Big N Nasty burger
Its a copy of a whopper

[Anonymous No.6487779]

>>6487772
3/10

[Anonymous No.6487782]

>>6487777
Yes, and that's because BK was top back then, McDs definitely is now.

[Anonymous No.6488104]

>>6475163
ok alton

[Anonymous No.6488128]

>>6482160
do people really care about customer service like that? If the restaurant is clean and you get your food quickly and it tastes good, who gives a fuck if the person who took your order smiled?

[Anonymous No.6488158]

>>6488128
welcome to wendys

fuck you tryna eat?

[Anonymous No.6488163]

>>6488158
there's a middle ground

[Anonymous No.6488223]

>>6488163
you just dont want a black person touching your food

[Anonymous No.6488261]

>>6488128
You’ve obviously never had good service at a fast food restaurant. It does make a difference and people do notice.

[Anonymous No.6488732]

>>6487772
Nigga, you must live near me. Ever had Chris' Burgers in Rialto? Some good shit.

[Anonymous No.6488855]

>>6487772
>no Fudruckers

pleb/10

[Anonymous No.6489277]

>>6487772
So west coast
very California

[Anonymous No.6489281]

>>6486044
/ck/ is where /pol/ comes to talk about food.

[Anonymous No.6489282]

>muh healthier image
>muh fucking recipe page on the mcdonalds website

jesus.

[Anonymous No.6489295]

>>6489282
Why isn't it in English?

[Anonymous No.6490708]

>>6474423
In case you happen to be retarded and didn't actually notice that no changes in service are planned and we have nothing to be ready for in the first place, Reuters actually spelled it out for you in an accompanying article. GJDM

http://www.reuters.com/article/2015/05/04/us-mcdonalds-restructuring-customers-idUSKBN0NP1ZY20150504

[Anonymous No.6491592]

>>6490708
The problem with McDonald's today is that their prices have gone through the roof. That's the only issue they need to fix.

[Anonymous No.6491613]

I don't know why they decided to get rid of their ceaser salad

[Anonymous No.6491632]

>>6475612
You think Wendy's is the worst? Get the fuck out.

[Anonymous No.6492287]

>>6489282
all of that shit looks great though (though it won't when you order it)

[Anonymous No.6492391]

>employ the most unemployable pieces of human filth in the country
>have no standards for customer service, food preparation, or food quality
>can't understand why the business model doesn't work

Really?

[Anonymous No.6492413]

One time I saw a retarded employee inside McDonalds lining packets of ketchup on a counter and then smashing each one of them with his fist while hollering like someone was killing him.

I never returned to McDonalds after this.

[Anonymous No.6492437]

>>6492391

this. have you noticed how in n out is only upper middle class white kids?

[Anonymous No.6492914]

>>6490708
That magical $300 million cost cutting.
Also love the part about pay raises in their owned restaurants. Yeah right. Not to mention the Indians that own the franchises aren't going to raise pay even if mcd does for corporate restaurants. If it's worth doing for whatever reason do it across the board, don't half ass it.
They also think they can just add franchises and make easy money. I hope they have their markets figured out to avoid saturation or putting a restaurant where sales will be low because it's in bumfuck nowhere.

This is such a fucking joke. It's also looking to be all short term investor cock sucking instead of a solid business plan for the longer term future.
I know this word gets overused and misused but management has once again been cucked by shareholders.

[Anonymous No.6494195]

>>6475918
kek
doesn't matter because designers are always right

[Anonymous No.6495383]

McDs needs to make their shit cheaper.

More stuff under $2. Most combos under $5. McDs tastes mediocre, and I have Wendy's down the street for more expensive good-tasting fast food.

Just be Taco Bell but with burgers. Please. Taco Bell knows what they're doing and that's why they're cheap as all hell.

[Anonymous No.6495405]

Does McDonalds use MSG in the UK? Do they use MSG under a different name?

[Anonymous No.6495443]

>>6495405
Google
>mcdonalds uk msg
it's the first hit
No they do not

[Anonymous No.6496754]

>>6488158
would be an enjoyable experience, to say the least.

[Anonymous No.6497140]

It's so bizarre walking into mcdonalds these days seeing all the subhuman trash sit around this faux-starbucks decor eating. I stopped going to mcdonalds after they raised the value menu prices in Canada.

Last time I went to get someone a big mac meal at 10:50AM and they refused me telling me they're still on the breakfast menu. I'm thinking "bitch, if you can't even sell your flagship product 24/7 then you don't deserve to be in business". Their breakfast menu is shit, and no one wants stupid fruits and wraps, we want greasy burgers and fries cheap.

They need to make a fry combo, just a bucket of fries for $5. Potatoes are so goddamn cheap, why they have to charge so much? People love the mcrib but they keep mothballing the thing...

I already know their plan, it's the same stupid crap they've been doing for the past 10 years. Keep selling this healthy premium image and introducing more expensive combos. Not going to work idiots.

[Anonymous No.6497177]

>>6497140
>Their breakfast menu is shit
ok buddy

[Anonymous No.6497189]

>>6497140
God if mcdonald's sold a fry bucket I'd be all over that shit

Instead of everyone chipping in to buy a pizza we could just buy a huge-ass fry bucket

[Anonymous No.6497208]

>>6474431
>in n out
>quality burgers

[Anonymous No.6497215]

If I want a burger I go to Steak and Shake or make it my self.

[Anonymous No.6497224]

>>6497189
>>6497140
meanwhile in asia.

You know what McDonalds needs to do in the USA?

give us some of the menu items from their foreign markets. poutine and tomago burgers would be a nice start.

[Anonymous No.6497252]

>>6478995
>McDonalds will never stop being shit until they quit using that shitty "Fancy Ketchup" and switched to a decent brand.

Pittsburgh area McDonald's restaurants used to use Heinz for years... then a former CEO of Burger King took the helm of H.J. Heinz, so McDonald's flipped shit and dropped it entirely.

[Anonymous No.6497260]

>>6497252

Fancy is a USDA grade for ketchup, not a brand.

[Anonymous No.6497277]

>>6483432

When Supersizing first appeared, a Quarter Pounder meal-- a number 3 iirc-- was less than $4.

Now the shit is like 8? 10?

[Anonymous No.6497288]

Does anyone else have problems with McDicks fucking up orders. Where I live Mcdonald's is notorious for that shit. Almost every damn time you go through the drive thru you'll get home to find at least one item missing. Sometimes an entire meal if you're buying for more than one person. One time I got home and my double Quarter Pounder was the bottom half of the bum and a single, dry, sad patty. I've never experienced it with other fast food chains. It's insane. Eight times out of ten something will be missing, fucking guaranteed.

[Anonymous No.6497362]

>>6497288
well, you're too stupid to check before leaving so I'm sure you're the type who can't order food properly.

[Anonymous No.6497369]

>>6497288
the manager of the one near me is a sexist cunt so only women work there, mostly highschool girls who always get my orders wrong. once they gave me cheese on a mcdouble when i asked for none and rectified it by giving me 2 medium fries, all i ordered was that mcdouble. bitches don't know what they're doing.

[Anonymous No.6497372]

>>6497288
Sounds like you just have a shit McDonald's. Service is gonna be the main difference between locations. Some will be 10x better than others. Also reduce your fractions, son.

[Anonymous No.6497593]

In Germany, they starting to offer table service (waiters) at mc Donalds too get rid off the low quality image they have here ( a.k.a poor people food)

The menu off mc donalds in germany

http://www.mcdonalds.de/produkte/alle-produkte

[Anonymous No.6497596]

>>6497288
Around there it's hit and miss. There are places where I stopped going because of that shit + undercooked fries. Some places are decent, though, some are even as good as the TV ads.
Gotta learn to try places and make your choice.