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/ck/ - Food & Cooking


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15850544 No.15850544[DELETED]  [Reply] [Original]

Why did every fast food restaurant adopt this soulless, bland looking aesthetic in the 2010’s and how do we stop it?

>> No.15850547

>fast food
>soul

>> No.15850553
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15850553

>> No.15850557

>>15850544
I don’t know, I think it makes consumers feel they’re at a classier establishment that doesn’t look plastic inside and out, considering the backlash fast food started to get when all that health craze shit came out. I like the older looks

>> No.15850560

Ironically, urban planners have found that giving a workplace the same design language as a house is absolutely soul crushing and obliterates all sense of "home". The bland corporate styling is actually better for the mental wellbeing of the wagies in the long term.

>> No.15850562 [DELETED] 

>>15850544
Because the Jews wanted to destroy the wholesome goodness of the 90s. Anything pleasant and traditional repulses them.

>> No.15850567 [DELETED] 
File: 599 KB, 650x994, 1611357444245.png [View same] [iqdb] [saucenao] [google]
15850567

Jews and brutalism. Intentional erosion of unique features. Not limited to fast food establishments.

>> No.15850573
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15850573

>>15850562
>consumerism then good!
>consumerism now bad!

>> No.15850582

>>15850562
>the 90s
>wholesome goodness
You have to be a zoomer

>> No.15850590

fast food isnt allowed to advertise to little children, thats it

>> No.15850608

>>15850573
This but unironically.

>> No.15850636
File: 2.46 MB, 668x2667, theytookthis.png [View same] [iqdb] [saucenao] [google]
15850636

>>15850544

>> No.15850657

>>15850636
There's a schizo-theory which postulates that some shopping centers are actually FEMA concentration camps in disguise, hiding in plsin sight (look it up).

Looking at this hideous new architecture, i am starting to believe there is some merit to that theory.

>> No.15850661

>>15850657
>FEMA concentration camps
Explain

>> No.15850679

>>15850544
Saw a video on YouTube that it was because if the franchise fails, any other business can use that building. The old McDonald’s buildings couldn’t have been any other business after because it’s so distinctly McDonald’s.

>> No.15850700

>>15850544
With laws. In Europe you literally have laws against soulless architecture, although they arent called as such.

>> No.15850704

>>15850544
nostalgia is a disease

>> No.15850726

>>15850544
I remember Mad magazine absolutely ripping McDonald's asshole for the change in decor when they started converting their restaurants. To be young again...

>> No.15850744

simple straight lines
its probably just cheaper to design and build, they are looking to spend the least they can remember

>> No.15850767
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15850767

>>15850744
>(((they)))
>reducing all architecture to boxes to save (((them))) money
>implying this is an acceptable progression
Absolute degeneracy.

>> No.15850884

>>15850767
i didnt say it was good, i said its probably just the reason they do it
take your meds

>> No.15850887

>>15850544
why do you care dipshit, make your own food

>> No.15850910

>>15850884
>just the reason
>obviously accepting this reason
The casual tone of a mindless fool who questions nothing. Opinion discarded.

>> No.15850914

>>15850636
I mean they look cleaner and sleeker and look more like apps you can click on and get food from. I can see the appeal for normie masses

>> No.15850920

>>15850567
That's not brutalism you fucking insane retard

>> No.15850922

>>15850914
>cleaner
>sleeker
Featureless is the word you're looking for.

>> No.15850926
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15850926

>>15850544
it's the same people that took pic related from us.

>> No.15850932
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15850932

>>15850920
>being this obtuse
nice trash brain you got there

>> No.15850937

>>15850544
At the time, they thought it looked cool and futuristic. Now it looks shitty and dated, while the older model has moved into nostalgia territory. They'll probably update it again within the next decade or so once the 2010s aesthetic starts to really look bad.

>> No.15850938

>>15850932
>small windows
>use of raw exposed concrete exteriors
interesting how the two most important features are lacking here, hmmmmmmmm

>> No.15850954
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15850954

>>15850932
some of the peripheral features are there, but the fundamental feature of brutalism is concrete; it's what the word means
>"Brutalism" comes from the French term béton-brut, which means “crude or raw concrete.”

>> No.15850958
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15850958

>All things have to remain looking the same or else the jews are controling us!!

>> No.15850960
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15850960

>>15850938
>ignoring all the other features
>arbitrarily weighting 2 over all others
Give it up, midwit. Your shit brain has failed you.

>> No.15850964

>>15850960
>arbitrarily
It's no more arbitrary than your shitty phone screencap of some mystery website. You're not smart, and calling people "midwits" makes you sound like the biggest fedoralord on Earth.

>> No.15850970

>>15850544
some bean counter figured out it's easier to resell the property if it isn't in a funny shape, that's all.

>> No.15850973
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15850973

>>15850958

>> No.15850975

>>15850910
>the jews are taking away our fun fast food places
>the jews are using fast food to turn us into women
pick one schizo

>> No.15850980
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15850980

>>15850964
>uses the features listed to assert a claim
>immediately denounces the source when it fails
typical midwit... lmao

>> No.15850984

>>15850954
Brutalism means raw materials, not just concrete. The first brutalist building was brick.

>> No.15851005
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15851005

>>15850661
All of these shopping centres have these turrets placed inexplicably around their perimeters.

>> No.15851022

>>15850970
Took this long to get the correct non schitzo answer. It's just so literally any fast food place can move in with little to no effort if one fails. Just swap the sign and menu and go

>> No.15851042
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15851042

>>15850958
>implying this architectural trend isn't making everything look the same
>implying it's impossible for a group with control over media, finance and law/politics to cooperate and achieve nefarious goals
Are you even sentient?

>> No.15851043
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15851043

>>15851005
lmao

>> No.15851048

>>15851022
>designing for rapid turnover isn't indicative of any ulterior motives
lmao k

>> No.15851052

>>15851005
Okay but are they future camps for impending totalitarianism or is it implying they’re already camps like that underground tunnel theory

>> No.15851058

>>15851042
>nefarious
>changing the way McDonald's looks
The top people at McD's aren't even Jewish, anyways.

>> No.15851069

>>15851005
god you're stupid. they're just preparing for the McDonalds/Burger King cold war to go hot, not fema concentration camps. It'll be the ancap dream.

>> No.15851070

>>15851058
>changing the way McDonald's looks
See >>15851048
You're either naive or intentionally obtuse.

>> No.15851074

>>15851058
That’s what they want you to think

>> No.15851077

>>15851070
There was a shift in marketing by fast food companies to make themselves seem more "adult". You can tell this by their ads as well as their architecture. No ulterior motive other than it looks like appealing to adults is more profitable.

>> No.15851091

>>15851074
>>15851070
>muh esoteric wisdom
meds

>> No.15851097

>>15851091
>what is humor

>> No.15851118
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15851118

>>15851077
Who runs the advertising firms? Who finances these operations? Who historically pushed the brutalist movement to begin with? You question nothing.

>> No.15851121

>>15851077
this. it started happening around the time starbucks was becoming the biggest/fastest growing chain in the US. fast food lost its appeal as a family dinner option so that sit down restaurant look just went out of style and was replaced by the cheaper "hip hangout" look. mcdonald's even started pushing that McCafe bs to try and get a piece of that caramel mocha chocolate sprinkle decaf frappe demo starbucks had created.

>> No.15851126

>>15850926
Ah yes, nothing says anti soulless corporatism like a bunch of soulless corporate executives having a barbecue

>> No.15851129

who cares how a fast food restaurant looks though. especially on the outside?

>> No.15851133

>>15851118
>Who runs the advertising firms?
Pretty sure McDonald's does them in-house.
>Who finances these operations?
McDonalds.
>Who historically pushed the brutalist movement to begin with?
The Anglos, who are admittedly the Jews of non-Jews.

>> No.15851150

>>15851133
>the anglos
https://en.m.wikipedia.org/wiki/Ern%C5%91_Goldfinger

>> No.15851153

>>15851150
>https://en.m.wikipedia.org/wiki/Ern%C5%91_Goldfinger
Brutalism is a distinct offshoot from Modernism.

>> No.15851154

>>15851129
>who cares why things happen lol
>why think at all
Brainless reject detected.

>> No.15851161

>>15851154
>>why think at all
you should try it, it's a very peaceful existence

>> No.15851170

>>15851121
>sit down restaurant look just went out of style
Following the dissolution of the family unit - an intentional trajectory that has been followed since post WW2.