/ck/ - Food & Cooking

Why does the Wisconsin cheese industry lie so brazenly?

It would be ok if they said "we were aiming to clone Parmigiano-Reggiano when we created this, it came out rather different but we still think it's good, and that's the back story".

But instead they just slap the name "Parmesan" on it and play dumb. It's like if someone just decided to start selling tilapia labeled as bluefin tuna.

Is it just taken for granted that the average customer of Wisconsin cheese knows nothing about cheese?