/ck/ - Food & Cooking

I do not understand the target demographic for this product.

It tastes like meat. That's an instant redflag, regardless of anything. It may as well just be meat at that point. The only reason it should need to taste like meat is if it were intended to replace meat, yet if it were intended to replace meat then meat would stop being served, rather than being served alongside meat.

so it tastes like meat. why though?
vegetarians will eat other food.
vegetarians will avoid meat.
americans will eat meat.
americans will avoid impossible/beyond meat.

is this the google glass of foodstuff? seems like a lot of people dumped a lot of money into this with zero foresight.