/cgl/ - Cosplay & EGL

This is probably going to be controversial but I'll say it anyway because I think it's really cool to see new fashions emerge. Jirai kei is definitely the new alt/niche fashion coming out of Japan, along with mass-production kei and Peep girls based on this article from last year from Rakuten's lab Rakuma (who bought out fril marketplace). https://lab.fril.jp/jk_summer_fashion_2020

Jirai kei and mass-production got popular enough for Dear My Love and Wego to market it. Pic related from Dear My Love.

Article from Lafary about Jirai (aka Lamdmine/Mine woman)
https://www.lafary.net/fashion/59180/

Google translate of Landmine and Mass-production fashions:

"<Mine-based fashion>
'Mine-based' fashion features black items centered on monotone and mine-based makeup that emphasizes teary eyes and teardrops with red eyeshadow. It is described as "darkness is cute" and is also called "Menhera fashion" in a style that expresses "a person who looks cute but the contents are sick".
When I interviewed a JK user of "Rakuma", "I think that" mine system "has spread among underground idol fans. In particular, that chan of the former" You'll Melt More ", who is popular as a" sick idol ". Isn't that the reason for the boom? "

"<Mass production type fashion>
'Mass production type' fashion has permeated mainly the female college student (JD) generation due to the fashion of fast fashion, but for the JK generation, "mass production type" fashion is more narrowly defined by Johnny's fans. It refers to the so-called "mass-produced otaku" fashion that has spread around people.
Items with frills and ribbons and mini backpacks are standard, and the colors are beige, white, and pink, which are cute and feminine styles, and are popular among teens. According to a survey of "favorite idol artists" (N = 761) conducted for teenage women in April last year, "Johnny's" (36.1%) was the most popular user, so "mass production" fashion is JK. No wonder it's popular with."