/cgl/ - Cosplay & EGL

Things that killed lolita fashion

>The death of livejournal
Livejournal was the ideal place to host a community like this. You could post photos, sales, have actual in depth discussions and easily find/look back on old posts for reference. Livejournal also detered some of the younger people away from the fashion, since Livejournal was being used at the time when most teens had moved on to myspace.

>Gothic Lolita Wigs
The creation of the "muse" and raising people to efame created a push to be the most efamous loltia. Not that there weren't popular lolitas in the livejournal era, but it wasn't as tangible. They weren't doing actual photoshoots, or modeling for companies or getting free shit. They just got a lot of comments on their posts. Gothic Lolita Wigs also targeted the weeby tumblr/facebook crowd, which brings me to my next point

>Tumblr/Facebook
The fashion became exposed to a younger generation of weeaboos and ita lolitas. However, these kids were all young, and poor. How were they going to get dresses?

>Replicas and Bodyline
Enter the demand for replicas and bodyline. Because of this, every first lolitas coordinate became the same - split gothic lolita ponytail wig, oojia replica/bodyline carousel dress. Because of this, actual older lolitas were desperate to distance themselves from this lolita stereotype. This killed the OTT sweet trend and caused people to go to the extreme OTT classic side. Now coordinates are more strictly regulated and "nitpicked" in order to make sure everyone has the most perfect, GLB ready outfit.

and that is how lolita died