What are the best marketing books you've ever read, /biz/?

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Anonymous Wed Jun 24 01:20:12 2015 No.795637 [Reply] [Original]

What are the best marketing books you've ever read, /biz/?

>>	Anonymous Wed Jun 24 02:55:37 2015 No.795692 bumpity bump

Anonymous Wed Jun 24 03:58:15 2015 No.795706

Here's my list of books about approaches and pitfalls in the ongoing process of creating customers.

Influence by Robert B. Cialdini, PhD
Positioning by Al Ries and Jack Trout
A New Brand World by Scott Bedbury with Stephen Fenichell
Selling the Invisible by Harry Beckwith
Zag by Marty Neumeier
Crossing the Chasm by Geoffrey A. Moore
Secrets of Closing the Sale by Zig Ziglar
How to Become a Rainmaker by Jeffrey J. Fox
Why We Buy by Paco Underhill
The Experience Economy by B. Joseph Pine II and James H. Gilmore
Purple Cow by Seth Godin
The Tipping Point by Malcolm Gladwell

Happy reading!

>>	Comstock Wed Jun 24 07:48:49 2015 No.795814 Dealing Crack - Bruce Jacobs

>>	Anonymous Wed Jun 24 10:55:16 2015 No.795915 >>795637 the bible

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