/biz/ - Business & Finance

[Anonymous No.24796443]

>women make up 85% of all consumer purchases

Why are women such avid consumers and how dk we market to them?

[Anonymous No.24796497]

B/c da pussy

[Anonymous No.24796529]

>>24796443
lack of forward thinking, reliance on men to take care of them, need for material pleasures

[Anonymous No.24796540]

>89% bank accounts
??
clearly a man is making them do these things

[Anonymous No.24796557]

>>24796540
>he doesn't know men closed their bank accounts to put their money solely in cash and crypto

[Anonymous No.24796578]

>>24796557
>implying anyonr actually closes and not just leave 1 dollar inside

[Anonymous No.24796599]

>>24796578
That's 1 less dollar that can be put into LINK

[Anonymous No.24796609]

>>24796443
Because men are simps and we market to wommen by associating our products with good looking models

[Anonymous No.24796626]

>>24796443
0 impulse control or understanding of deferred gratification. Literally can produce garbage with a price tag attached but as long as it looks cute enough they will buy it

[Anonymous No.24796691]

The driving emotion for women is anxiety. The dopamine associated with making a purchase temporarily alleviates a woman's anxiety as her brain adjusts to having slightly more resources. The next day, she realizes she hasn't addressed the source of her anxiety (hasn't locked in a mate/provider, hasn't produced children, doesn't have a stable residence/nest) and she is thus driven to spend again. Marketing/advertising jumps in to distract her from the real anxiety she feels and tells her that if she only buys *product* that everything would be perfect (which is why ads don't even tell you about the products anymore, they just show a happy family with a house using product and imply that the product is why there's a happy family in a house).

This spending cycle can be broken by a woman getting married and having multiple young children to tend to while a man works and brings home resources. Her anxiety, rootless before, has latched onto the children (who actually need the attention because they're helpless) and her overall spending is much reduced.

[Anonymous No.24796774]

Churchgoers blow soldiers.

[Anonymous No.24796784]

>>24796443
Vacations and FOOD check out
Women eat like they're preparing for famine

[Anonymous No.24796833]

>>24796540
Most of the accounts ≠ most of the money

[Anonymous No.24796860]

>>24796626
>0 impulse control or understanding of deferred gratification
this

[Anonymous No.24796909]

>>24796691
This. My gf never has enough money to get a gym membership but always has enough to blow on stupid trinkets, knick-knacks, and endless other useless bullshit

[Anonymous No.24796932]

>buy more houses
>get fucked by market
>get fucked by interest
>get fucked by upkeep
>get fucked by taxes

I have 5 sisters and they all rushing to buy a house.

[Anonymous No.24797040]

>>24796932
5 sisters. Must've been rough anon.
How do average people afford houses today, do they just put nothing down and pay for 60years or something?

[Anonymous No.24797105]

>>24796932
How the fuck do you lose money on real estate!... Jesus that's on another level.

[Anonymous No.24797158]

>>24797040
Wasn't too bad, made me kinda hate women. It's mostly the irrationality of them that irks me. They're smart women but they really don't try to rationalize their problems and act on emotion so much it makes me sick.

If I didn't find 4chan I would have been a wreck unironically, this place saved me from being raised entirely by women.

[Anonymous No.24797351]

>>24796626
>>24796691
Kinda reminds me all of my current gf who always claims that she "doesnt care about money" and is "not materialistic at all". Yet at the same time lives in an unnecessarily large apartment with her sister, has no problem spending hundreds of dollars on christmas presents and her beauty products, skincare and god knows what else costs a shitton of money. Ah and she likes to go on vacations to blow 4 figures on that on a regular basis.

I mean she is an engineer and earns a decent wage but with her spending habits not much is left over and I just dont buy that she doesnt care about money or could live without all this shit. She is just consooming all the time. I mean as long as she pulls her own weight and doesnt spend my money so recklessly I am fine with it but still I think she blows a bunch of it on fucking stupid shit.

[Anonymous No.24797437]

>>24797351
She doesn't care about money because she's always had enough and is just letting ads inflate her desires to match her paycheck. It's not a good way to be because it means her husband is going to have a hell of a time saving any money without her blowing it on something stupid.

>>24796909
Dude are you going to wife her and knock her up repeatedly? If not she's just a drain, hookers are cheaper in the long run.

[Anonymous No.24797494]

>>24796909
You might want to train that out of her.

[Anonymous No.24797601]

>>24796691
bullshit, women in stable households spend more, they have more money and more to lose from not spending (eg children)

[Anonymous No.24797706]

>>24797351
women dont actually care about the money thats true. thats why they spend it they just do not give a fuck

[Anonymous No.24797752]

>>24796443
idk maybe it's a gathering instinct or something
either way it's good for the economy
The fact that women dominate consumer spending has been known for many, many years, so most consumer marketing is geared towards women already.

[Anonymous No.24797908]

>>24797601
Feel free to post any kind of data to support your assertion, anon.

[Anonymous No.24797944]

>>24797908
u first

[Anonymous No.24798025]

>>24796443
>How do we market to them
Like this, it's really easy

[Anonymous No.24798028]

>>24796443
Women feel a need to buy new shit while men have a tendency to not replace shit constantly if it's still working fine.

[Anonymous No.24798065]

>>24797944
https://www.bls.gov/cex/anthology11/csxanth6.pdf
>Singles spend significantly more per capita than married couples do on food, housing, apparel, and education, and less on healthcare
Bottom right of the first page. The article doesn't split spending out male vs female, but the conclusion supports my main point, which is that single women blow money on stupid shit and that spending patterns shift when they get married and have children, meaning they spend less money on stupid shit (cosmetics, vacations, rent in expensive areas, eating out all the time, etc).

[Anonymous No.24798095]

>>24798025
What is this?

>>24796443
Women do most shopping.

[Anonymous No.24798119]

>>24798095
It's Facebook's ads mobile app. You can do the same thing through Facebook's business manager on a desktop, Google ads, etc

[Anonymous No.24798127]

>>24798025
retard, what do you put in the marketing material

[Anonymous No.24798180]

>>24798127
>Identify a pain point your product solves
>Advertise the way your product makes their lives "easier"
>Make the creative really clean and crisp with upbeat generic music in the background

It's really not much harder than that

[Anonymous No.24798232]

>>24798180
Also women tend to react more positively to negative ads that pick apart their insecurities than men do.

>Get rid of split ends
>Tone your muscles for bikini season
>Remove the dark circles under your eyes
>Etc
The hardest part is attacking their insecurities while also not getting your ad disproved, since Facebook/Google don't really like hard marketing like that when it relates to people's health or bodies

[Anonymous No.24798242]

>>24798065
>overall, singles spend 6% more per capita than couples but couples earn 25% more per capita than singles
more money = spend more

[Anonymous No.24798298]

>>24798242
What? That line states that singles are spending more with lesser income.

[Anonymous No.24798322]

>>24796691
>This spending cycle can be broken by a woman getting married and having multiple young children
the cycle doesn't break just gets redirected. The focus then becomes brainwashing kids

[Anonymous No.24798345]

>>24798298
they spend proportiontely more, but earn a lot less so in the end still spend less

[Anonymous No.24798486]

>>24798065
I will say cosmetics are, worth it. Makeup is good but she's only pretty until it washes off. The expensive little jars with one nuts worth of cream(and costs the same if visiting a high level escort) makes a huge difference in how good she, looks without makeup. My bitch takes tretinoin because it works and then I give her a 'budget' on top to get the meme eye serums and whatever from babor and drunk elephant. Myself I stick with boring, cheap, and effective tretinoin and Aztec clay malk.
Cool relationship Easter egg I discovered, if you want to have the most confusing argument and see her go from cuddly to livid in under four seconds try calling it an allowance

[Anonymous No.24798504]

>>24798345
You're a woman aren't you? Only a woman could be so obtuse and stupid.

[Anonymous No.24798573]

>>24798345
>couples earn 25% more per capita than singles
Do you know what per capita means? That means each person is earning 25% more once part of a couple. But a single is spending 6% more despite making 25% less. FFS.

[Anonymous No.24798874]

>>24796557
>putting money in cash
ngmi

[Anonymous No.24798875]

You can explain women's individual or group behavior using the same reasoning you would if they were children.
They consoom this much because they lack the necessary self-restrain to delay gratification, and because their idea of self-fulfillment is build upon external validation and group identity. Children are also impulsive, dumb, and easily influenced, but al least some of the male ones can be taught otherwise.

[Anonymous No.24798900]

How are some of these figures possible? I don't see women in particular snapping up a bunch of homes on their own it's almost always with a man.

[Anonymous No.24799061]

>>24797158
this so fucking much.

I would have been a completely fucked person without /pol/ and the internet. I grew up in a house with mostly women (sisters, aunts, etc.) and their emotional way of living rubbed off on me because I thought it was the norm.

Now I am on the path to changing my way of thinking.

Thank god for the internet and now I can actually look for positive male role models instead of the yapping women in my house

[Anonymous No.24799325]

>>24798900
I did a quick google to see if I could figure it out and there's nothing jumping out at me. The OP image says NEW homes, which can make sense. Single women who are buying a home are more likely to fall for advertising of new housing developments (in my opinion) rather than buy a "used" home and possibly be stuck with paying men to come fix it up for her.

Single women also own more houses than men period, but articles point out that they have a higher loan to income ratio than men, which indicates to me that they do indeed prefer new housing developments which are more expensive than buying a house that's been around for a while. My guess is that single career women eventually realize that apartments are a scam just like men do, so they ape into a new house in a trendy city (https://magazine.realtor/daily-news/2019/02/08/where-women-are-buying-the-most-homes)) and I guess look for boy toys to marry and have move in with them? Honestly women make terrible life choices, it's a losing game to try to guess what they're thinking or what their long term strategy is.

[Anonymous No.24799501]

>>24796443
literally no fucking way on earth these numbers are real
these are bolivian election numbers

[Anonymous No.24799577]

>>24798127
interracial couples and 21st century elevator music (the kind of AAAAOOOAAAAAAA uplifting folksy shit Facebook puts on YouTube ads)

[Anonymous No.24799581]

>>24799501
they're real
my girlfriend keeps buying vacations then going into a whimpering sobbing depression when they get cancelled because of covid
I'm comfy af just staying at home playing pirated video games

[Anonymous No.24799595]

>>24799061
based but don’t stop there. People on here are also maladjusted and in other circles you can spot them from a mile away.

[Anonymous No.24799713]

>>24799577
kek

[Anonymous No.24799775]

>>24799581
>I'm comfy af just staying at home playing pirated video games
The bankster fears the indoor homebody pirate master race gamer

>>24799595
It's almost not worth trying to help him man. He's high on getting redpilled and being "a man", he's probably a teen or in his early 20s. He's not going to be patient enough to slow down and think things through and do the boring stuff he needs to do to make it (like lifting, improving his income potential, saving before aping into shitcoins, and properly grooming himself to attract a decent mate). Especially if he's getting advice from the bots on /pol/.

[Anonymous No.24799995]

>>24797752
>he fell for the keynesian meme of consumer spending
we need more saving and investment, not useless consumer spending.

[Anonymous No.24800031]

>>24796443
That image is certainly bullshit.

>89% of bank accounts
Not plausible. Firstly, nobody "purchases" bank accounts as the image implies.

Secondly, if it's implying that 89% of bank accounts are for females, that's unlikely. If about half of the population is female, and 100% of them have bank accounts, that would imply that about 90% of men don't have a bank account.

At best, they're categorizing joint bank accounts with a husband/wife as "female", and even then, it's still not going to be enough.

>93% of food
So what, single men (25% of the population) don't buy food? Or are women buying food for them?

[Anonymous No.24800112]

>>24799325

It really doesn't feel like a real stat at all though. Single women don't like owning and maintaining their own home, they usually rent a condo or something. I can't even think of a single woman that owns her own home and lives in it around my age (late 20's).

[Anonymous No.24800233]

>>24796443
>how dk we market to them?
Stop giving them money to burn?

[Anonymous No.24800251]

>>24796443
What amazes me - why is there such a huge discrepancy between men and women spending habits?

Why are women constantly consuming and buying shit, why are they so easily mislead and materialistic? Why such a lack of introspection and tendency to compare themselves to the Johns? Lack of contentment and happiness?

[Anonymous No.24800258]

>>24800031
>If about half of the population is female, and 100% of them have bank accounts, that would imply that about 90% of men don't have a bank account.
You can have more than one bank account, and if your credit card is through a major bank, they'll require you to have a checking account as well, and women are more likely to have more credit cards... See where I'm going with this?

>>24800112
Yeah it doesn't make much sense to me either, but that was my best guess at what it really means. It does seem legit that single women as a whole own over a million more homes than single men though. It's tough to really understand what's going on when when you're just looking at a single number in a clipped screenshot.

[Anonymous No.24800301]

>>24800251

Women haven't been the providers for over 100,000 years. They are given stuff and they use it immediately.

[Anonymous No.24800554]

>>24799775
>The bankster fears the indoor homebody pirate master race gamer
It's actually worse, they just don't care. Proof of this is how the whole job industry and the academies cater to women rather to men, since they spend more money and are more prone to fall for advertising and marketing techniques. It's basically the abolition of slavery 2.0, where slaves were not good for the market, except now it's men who get the chains for not consuming enough.

[Anonymous No.24800647]

>>24800554
they don’t have to care
white men pay taxes
everyone else gets handouts
those handouts become consumption
the circle of debt continues

[Anonymous No.24800657]

>>24800554
I think you're right about how many firms handle their business strategies regarding a predominant focus on women; but there are quite a few brands who have capitalized on this and now basically print money catering to ignored male tastes. Ford did so quite well with the new Bronco for example.

[Anonymous No.24800702]

>>24800647
Fuck you. I'm a beaner and I'm stuck overpaying taxes to support Shanqueefa and her dindus and will probably soon be supporting the student loan bail out of Tuscani the ethnic studies grad who is now stuck as a McStarfucks cashier.

[Anonymous No.24801048]

>>24800301
>They are given stuff and they use it immediately.
This is usually true. But previous generations of women weren't like this. Chances are your grandmother knows how to sew and cook and look after resources effectively to make them last, because that's part of running a good household. Chances are your sister/girlfriend can't do these things. This hyper-consumerism is a relatively recent thing, and funnily enough it seems to have developed alongside the 'women's liberation' movement...

[Anonymous No.24801233]

>>24801048
Of course it did. Girls stopped learning from their mothers how to handle the house when they started going to schools all day. Then it was totally fucked when mothers started working outside the home, girls were going to school, and basically nobody ran the house. Everything was outsourced into conumerism. Women don't even know how to cook anymore, it's pathetic.

[Anonymous No.24801727]

>>24800702
>beaner
>not white
Beaners are white if they do white stuff, like pay taxes and own guns. Everybody simultaneously forgot to mention that Zimmerman was a Latino after he shot a black trespasser.

>>24800258
1) Most credit cards are not though banks.

2) People with a lot of credit cards don't get them by having twenty bank accounts. They usually just sign up for the credit cards at stores, or the cards that come in the mail.

And by google, the source of the image is

https://girlpowermarketing.com/statistics-purchasing-power-women/

Which cites all sorts of ridiculous sources, and says transparently false nonsense like:

>Women Make Up:
> 46.5% of MLB fans
> 43.2% NFL fans
> 40.8% of NHL fans
> 37% of NBA fans

> 45% of all video game players are women. (Consumer Electronics Association,

>Women control more than 60% of all personal wealth in the U.S.

How many female billionaires can you name? What's the ratio of female sports fans to male sports fans? Who are the commercials during football clearly oriented toward - men or women?

>>24801048
>Women don't even know how to cook anymore, it's pathetic.
You realize that men used to cook too, right? It's not like cooking is some specifically female activity.

People don't know how to cook, because they don't have to anymore. They eat takeout, frozen food, et cetera. It's not about women's liberation any more than the lack of modern men who know how to turn a tree into firewood.

[Anonymous No.24801790]

>>24800647
35+ year old white men still do but I don't know if you have seen both millennials and zoomers, they wont pay taxes if they don't have a job or a stable income. With economies shifting to services after outsourcing industries to Asia men became as useless as women but without all the extra help, support and attention in life these last get.

[Anonymous No.24801855]

>>24801048

Well, they are great wagies for service sector work, and great consoomers. So maybe they're the final form of Henry Ford's "worker-citizen" thing where they work until they die and consoom every last penny to pad the pockets of the capital owners of society.

And we men are hated by their media puppets for criticizing that system occasionally

[Anonymous No.24801992]

>>24798486
Giving your SO allowance XD based
I might try it out

[Anonymous No.24802003]

>>24798573
can you do math motherfucker?
spending 6% less on 1.25x is still more money