/biz/ - Business & Finance

>>16316845
zoomer hype

Find a niche. Im working on a brand right now and it fills a niche that is large and there is literally no popular brands for. Just random Alibaba chink brands for. If you can find a niche, white label products from China (or some other third world nation), and sell it both through amazon FBA and on your own site. Find some short but sweet name (I have, and Im not telling you what it is) and run with it. If you have enough capital to sponsor some B list youtubers then that works too.

>>16316845
1. Be first
2. If you can't be first, invent a category where you're first
3. Don't appeal to everyone. By restricting focus, you turna brand into a lifestyle thing where people can use it to express themselves

Or in other words, be different and first. Nobody knows the third person to fly around the world, but people do know the first woman to fly around the world, Amelia Earhart or whatever.

And it's the same person.

People will forget that sprite was the 50th corporation to try go woke go broke strategy, but people will remember pepsi jenner ad.

https://www.youtube.com/watch?v=dA5Yq1DLSmQ

>>16316845
Having or not having a customer base and designing/creating products that your customer base wants.

You first must discover your customer base and then create the product you'll sell them. That's what makes or breaks a brand more than marketing and all the other meme answers.

If you would like to know more about the process of discovering your customer base:

> Business Model Canvas (general internet search)
>The Four Steps to the Epiphany by Steven Blank (free 40 page ebook from stanford or something)

You're welcome