/biz/ - Business & Finance

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>>13046843
They own both smartcontract.com and smartcontracts.com plural. Which both redirect to chain.link

They're the second result when you google 'smart contract', also in the top results if you try with variants. What matters isn't so much the domain names but the SEO, and on that front they're also taking the lead. It'll be almost impossible for others to catch up. Once the smart contract bubble explodes, every google search will lead to the network.

As the enclave article also pointed out, there's also something to be said about the name (chainlink, linking to the blockchain, evocation of grids) vs names of competitors (witnet, provable, rhombus... which don't evoke anything), similar to how "web" won over "gopher".

So it's not only about the parent company's name and domain. They're already boldly using the term chainlink as a verb to mean connecting data to the blockchain. "Chainlinking your smart contracts etc". It's simple, obvious and iconic.

https://mentalfloss.com/article/56667/41-brand-names-people-use-generic-terms