/biz/ - Business & Finance

>>23842099
No, they've always been micro-transaction based. They only added the ad-revenue as a side stream of funds when they proved to advertisers that there's money to be made. That was like a year into GO's lifespan. The ad revenue has always been a minor portion of their pie. Pokemon GO makes tons of money from in game clothing, in game event passes, and even real life event passes where you need to travel to a specific park or something to capture rare Pokemon.

They're in the top 10 highest grossing mobile games. You don't make that kind of money from just getting adbucks from Dunkin.