/biz/ - Business & Finance

I work for a consulting firm, not saying which one, assume it’s big four if you wish. Right now we are telling our clients a few things in preparation for a prolonged recession.

>1.) If you must layoff, we recommend prioritizing marketing and ESG.
Way too many marketing positions were created because it filled a lot of internal DEI quotas for clients. Your data analysts are largely safe, but non-stem marketing positions are wasteful and make-work positions.
We don’t tell our clients this, but ESG is maybe 5-10% actual investing, and the rest is marketing. Most of your company resources used for ESG is just promoting ESG.
>2.) If you must layoff, we recommend prioritizing in-person positions.
We’ve found that, on average, employees want approximately $5-10k higher salary for jobs that require a commute. Remote positions will be better off in the future because of a potential energy crisis. Everyone saves money and there is an ESG incentive to go remote, as well.
>3.) Tech bubble has still not popped.
We are still seeing venture capitalists investing in scammy companies promoting “Web3” and that is a huge indicator that any bottom we’ve seen in tech is not actually the bottom.
Because we still see a bubble, we’re actually recommending that clients get rid of AI in any marketing analytics. Reason being? Research shows that you use MORE resources using AI in analytics. You’re better off just paying remote analysts to go through the data themselves.