/biz/ - Business & Finance

>>19871836
en.wikipedia.org/wiki/Virgin_Cola

Virgin decided to try its hand at the cola business. Taste test almost unanimously rated it better than Coca-cola and pepsi. The reason it left the market is still really unknown.

However, the most realistic rumor I've heard is the two monoliths got it taken off the market by threatening to remove their sodas from stores selling Virgin Cola. Coke and Pepsi are such household staples that losing them from your store impacts sales substantially.

www.cnbc.com/2017/02/07/what-richard-branson-learned-when-coke-put-virgin-cola-out-of-business.html

Virgin Cola is the third you are talking about.