/biz/ - Business & Finance

Shapeshift launches PRISM based on Ethereum Smart Contracts:
http://www.coindesk.com/shapeshift-breaks-new-ground-prism-digital-asset-portfolio-product/

"In short, Prism, [...] enables users to create custom "prisms" by putting ether into a smart contract on the ethereum blockchain that is designed to mimic the price fluctuations of any of the hundreds of available cryptographic assets traded on exchanges."

"Instead of buying a cryptocurrency and keeping those funds on an exchange (or holding the keys in an offline wallet), users put a dollar amount, invest it in "bitcoin", "ether" and "monero" and select the exposure they would like the "portfolio" to have relative to the price fluctuations of each asset."