/biz/ - Business & Finance

Do any anons have insight into the games industry? Why does it seem like only in gaming, the rules and limits of market dynamics play absolutely no role. In every corpo gig I've ever had, all they go on about is product differentiation.

Yet, in gaming, one relative hit/successful product leads every major producer to completely abandon their business model/development philosophy almost immediately to chase a trend with a sample size of one. This doesn't seem to happen in other industries, or at least it takes a lot longer.

Why is this? Why do things like NFTs, "games as a service", hero shooters, and other wankery immediately sweep development. Is it just because the leveraged financial risk is too high to not have some built in success guarantee or?